Yeah, when you've had half a billion in sales, it's hard to feel pity for the lost sales.
It's the people who pirate everything that are the problem, robbing even indie games like World of Goo, Braid, Plants vs Zombies, etc.
When you can usually buy ten of these for one MW2, it's pretty sickening that people choose to pirate them.
Also I'm not convinced by Feargal Sharkey, the chairman of the UK's 'piracy is bad' group (I'm sure they have a real name, but I forget it), who said that it's not about price as people are stealing iphone games at 69p each.
To me, as someone who's tight for cash at the moment, hell who isnt right now, I just won't buy new games, when I know a month later they'll be half price and three months later they'll probably be a tenner in GAME. I've spent loads at Steam this week however, buying tons of games for £1-5 each, partly the price, partly the quality, picking up older games like Beyond Good and Evil, and partly just knowing the simplicity of Steam means I can click once and it'll just play.
When games are a few pounds each, most people just can't be bothered to go torrent searching.
I place at least part of the blame in the industry's desperate need to be the next movie industry, and not feeling a game is 'valid' unless they spend 5 million bucks making it all 'cinematic' with a licensed soundtrack and hollywood voice actors.