Movie Taglines -- What Happened?

Owyn_Merrilin

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May 22, 2010
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So the other day I was looking at my old VHS tapes, and I noticed something: the ones that were current releases from the day had taglines. Stuff like "In space, no one can hear you screamI don't actually have Alien on VHS, especially not a vintage copy from the initial release, but everyone should know that tagline," or to use the ones that got me thinking about it, "An adventure 65 million years in the making," and (the more memorable) "Something has survived." Interestingly, the third film in that series[footnote]It's Jurassic Park. Shame on you if you didn't catch that, and double shame if you didn't know the first one was from the original Alien :p[/footnote] didn't have a tagline from what I can tell, which is really what got me thinking about it. See, I couldn't think of a single movie tagline past the early 2000's. They seem to have been largely replaced by blurbs taken from reviews.

So I did a google search and one of the first hits was <link=http://www.taglineguru.com/moviesurvey.html>this list of the 100 best taglines in movie history, and found out they were pretty well clumped from the late 60's to the early 2000's. There was, like, one tagline from the 1930's, and one from 2007, and pretty much everything else was released between 1965 and 2001, with a few movies getting on the list from 2002, 2003, and 2004. Only one seems to be after that, the one from 2007. I know a "best of" list is hardly representative, but do these things even exist anymore? And why do you think there's been a shift away from them, if there really has been?

Bonus points: list your favorite movie taglines.

Edit: The page has a nice link to the list of 300 taglines they used in the poll to figure out the 100 best, and interestingly enough, it expanded into the 40's and 50's, but not so much into the 2000's. Even if, worst case scenario, the list was compiled in 2007[footnote]Which is plausible, considering the page has a copyright of 2008[/footnote], you'd think there'd be more stuff from that decade.
 

IllumInaTIma

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Feb 6, 2012
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I don't think taglines disappeared altogether, maybe we just pay less attention to them now? Pacific Rim, for example, have an awesome tagline "Go Big or Go Extinct". Short, epic, and very fitting.
 

Owyn_Merrilin

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May 22, 2010
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IllumInaTIma said:
I don't think taglines disappeared altogether, maybe we just pay less attention to them now? Pacific Rim, for example, have an awesome tagline "Go Big or Go Extinct". Short, epic, and very fitting.
Further research would show this to be true, at least to an extent -- most movies seem to still have a tagline of some sort on the poster, but for some reason it just about never makes it to the blu-ray/DVD cover. Or really any sort of post-release advertising. I wonder why that is?
 

Autotelic

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May 21, 2013
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It looks like a list of classic taglines - ones which are so famous that they're a part of pop culture. Maybe the taglines of newer films just haven't had a chance to obtain that status yet.