New E3 Won't "Steal The Thunder" Of PAX

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
New E3 Won't "Steal The Thunder" Of PAX

Penny Arcade Expo [].

Since launching in 2004, attendance at PAX has ballooned from 3300 to over 58,000 in 2008, and plans to launch a second show on the east coast by 2010 were announced earlier this year. Unlike E3, which is an industry event, the Penny Arcade Expo is entirely for gamers, including PC, console and even tabletop fans. Ironically, its direct appeal to gamers, coupled with the extreme downsizing of E3, has led many game companies to consider it a more relevant and worthwhile show.

The Edge Online []. "Just yesterday we accidentally left some of our thunder in our pants and then they went into the washing machine and the thunder got ruined. It wasn't a big deal to us, though, because we have plenty more thunder."

More seriously, he continued, "I don't see it having any effect on PAX, no. E3 has always been and looks like it will continue to be about the industry. PAX is about the community around games as much as it's about the games themselves."

Krahulik's position seems to be shared by ESA President Michael Gallagher, who said in earlier comments [] that while the show is expanding its criteria of who will be admitted, it will nonetheless remain an industry event. "E3 has never been a consumer show," he said. "We're not competing with PAX or Comic-Con."

Which may be one reason why Krahulik said the Penny Arcade crew doesn't expect to make E3 in 2009. "We've been to E3 and I feel like we know what it's about. I think it's worth seeing once," he said. "I mean, it really is a spectacle, but ask any gamer who has been and they'll tell you that E3 is a terrible place to play games."



Whom Gods Annoy
Aug 20, 2008
The_root_of_all_evil post=7.74930.850930 said:
Big noises:

E3: squeak. someone pay attention to us please
A bolded "BOOM!" hardly seems comparatively fit. The BOOM in question is Hiroshima-grade. The squeak is an annoyed mouse.


New member
Dec 9, 2007
PAX isn't just a glorified trade show for videogames, either. Its serving as the key West Coast pop-nerd culture event. Everyone is simply confused about E3 now. Is it for press? Is it on limited access? Is anyone going to both premiering new titles there?


New member
Jul 11, 2008
PAX is the gamer's game show.

E3 is... ESA trying to figure out how to make back the money they lost from losing Activision and LucasArts.
Nov 28, 2007
I have to agree with the general consensus. No one really cares as much about E3. I mean, how many companies use E3 now to announce new games besides the Big Three?