Ok, first of all this is clearly just a marketing gimmick, not a real product.
Second, the number of people in this thread talking about bras "flying off" is genuinely starting to concern me. Outside of cartoons or whatever, that doesn't happen.
But if this were a real product, there are a few obvious ways in which it would fail to achieve its apparent purpose:
- You don't need to take your bra off to have sex.
- At a pinch, you can remove a bra without undoing the clasps.
- Regardless of whatever safeguards are put in place, there are obviously going to be instances when it undoes itself in the wrong situation.
- Just because someone's physically aroused/"in love" doesn't mean they want their underwear to start undoing itself.
So... stupid idea is stupid, I guess? And lots of people have no idea how bras work. Good to know.
EDIT: Oh and of course there's the whole thorny issue of the idea that women should only be having sex out of love, not because they just fancy having some sex, but we probably don't need to be taking this product that seriously.