saleem said:
Wow you guys really miss the forest for the trees dont you! Interactive can mean many things and does not necessarily mean you control the outcome of the movie ala Mass Effect.
Captain Power from way back in the 90's was probably the FIRST interactive tv show. If you had the toys you could "theoretically" have them interact with the show by pointing them on the screen. I say theoretically because the tech behind it was very nascent and wouldnt work unless your color/brightness levels were just right. When it worked right you could use the vehicles which had a built in lightgun to shoot target at on the screen for a score, when the bad guys shot back in the show if you didnt "dodge" it then your action figure got ejected from its vehicle. What you did had no bearing on the episode itself though.
Interactivity could take the form of a scanable tag that your 3ds reads, it could unlock something in a tie in game or just be a link to an online knowledge base to answer questions about something. Ultimately if they were able to get it to work in the first place I doubt it would have any impact on the way the movie tells it story but be more of an ancillary thing that adds additional value.
If you could unlock a skin, equipment or an npc character in a companion game by scanning it in at the right time/scene then that would be pretty awesome. I see it kind of like that kinnect ad where the boy scans in his skateboard, if anyone could pull it off my money would be on Nintendo since they tend to try anything at least once.
I don't think anyone is missing anything, particularly considering every example you just gave of potential interactivity with a movie is utterly terrible.
If you're trying to interact with a movie, then you're not watching the movie. Now this means that either interactive elements were put in over top of the movie and distract from it, or they were added just for the sake of having interactivity and are completely unnecessary. Either way, they spoil the experience of watching a movie, especially in a theatre filled with people.
Movies aren't games. Making them interactive on any level is completely missing the point of making a movie in the first place. You want interactivity, play a game. Movies are a passive experience, and are best left a passive experience. As soon as you try to get away with that, you're getting in the way of the movies ability to tell a story.