The Sound of Silence
- Nov 27, 2011
Gee, wouldn't it be great if there was a little thing called "market research" that - when done properly - would give you a much better ballpark idea of what the demand for your product is going to be as opposed to creating a grey market of scalpers that are getting rich off of your inability to properly gauge the demand for your own product? Too bad no such thing exists...Aiddon said:Gee, it's almost like there are only so many hours in the day to create units and that the only way you can truly gauge demand IS WHEN THE PRODUCT IS RELEASED. Not that people have ever let facts get in the way of gossip
It's also almost like if you do your market research properly you'll meet the demand with a possibility of overproducing for the initial launch, at which point you slow things down and allow the market to catch up with the supply on the shelves. During this period you engage in more market research to determine how much demand still needs to be met, how much saturation your product has, various other things that gauge how big or small your second wave should be.Bad Player said:It's also almost like if you have a range of estimates for what the demand will be for your product that is used long-term by consumers and is in a highly differentiated market, it's safer to producer according to a lower estimate rather than higher, since if you undersupply you'll likely be able to sell the same amount over the long run whereas if you oversupply you'll end up losing money on your unsold units.Aiddon said:Gee, it's almost like there are only so many hours in the day to create units and that the only way you can truly gauge demand IS WHEN THE PRODUCT IS RELEASED. Not that people have ever let facts get in the way of gossip
But nah, this is all way too silly.
But nah, simple economics and business models are too silly to go by. Best to allow 3rd party sellers to make profit off of our work.
Look, here's why Nintendo is doing this. They got bit in the ass when the WiiU flopped on it's face and you couldn't give the damn things away. It's a case of "once bitten twice shy". Here's the problem, though: Nintendo took the wrong lesson away from the WiiU. The WiiU was sitting on the shelf collecting dust not because it was overproduced, but rather because it was a very poorly marketed system that had very little 3rd party development which meant there were very few games available for it. As such: it wasn't an appealing buy. Nintendo apparently took that as a slap in the face, evidently coming away with an attitude of "I guess no one likes our stuff anymore! I guess we shouldn't make as many."
Wrong. If you make quality products, people are going to want to buy them. Breath of the Wild is as close to a perfect definition/example of a "System Seller" as you're ever going to find...just a shame that it was so hard for people to find one of the shiny new systems to play it on. And if your company is too blind to see that, then you need - say it with me now - "better market research."