Nintendo's DLC Won't Compromise "Complete Experience"

Marshall Honorof

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Nintendo's DLC Won't Compromise "Complete Experience"


Nintendo says paid add-ons for the 3DS will include extra levels and upgrades, not content that should have come with the game.

It's easy to forget that while every PS3 and Xbox 360 game seems to have DLC add-ons required by law, Nintendo has been more hesitant to add extra content to its games. Oh, it's there if you know where to look: you can get Rock Band songs on the Wii or extra Professor Layton puzzles on the DS, but for the vast majority of Nintendo titles, what you see out of the box is what you get. An upcoming 3DS update [http://www.escapistmagazine.com/forums/read/7.320240-Major-3DS-Update-Includes-Demos-and-DLC] will open up the 3D handheld's eShop for all manner of paid DLC, but Nintendo promises that this will not be an excuse to ship incomplete games and finish them later. According to Reggie Fils-Aime, President of Nintendo of America, developers intend to ship "complete experiences" and use DLC only to augment finished games with even more content.

Fils-Aime made his feelings clear during a recent interview when he stated that 3DS developers have no intention of selling half-finished products. "[We're] unwilling to sell a piece of a game upfront and ... force a consumer to buy more later. That's what [the developers] don't want to do, and I completely agree. I think the consumer wants to get, for their money, a complete experience, and then we have opportunities to provide more on top of that." This sounds like a fine strategy for internally-developed titles, but it's unclear whether third-party developers will play by these rules, or whether Nintendo will attempt to make them.

During the interview, Fils-Aime hit on a few other topics, including the possibility of free-to-play DLC titles, Nintendo's upcoming casual games, and the rapid encroachment of iOS and Android on the handheld market. Fils-Aime remained fairly coy about free-to-play titles, but promised that casual titles for the 3DS are inbound, and that Nintendo's deep portable experiences would continue to differentiate it from the cheaper, shorter fare on smartphones. In spite of that, the eShop will be coming to iOS soon, so Nintendo may be trying to gauge the market.

Overall, the "ship complete games, provide extra paid content" is a solid idea, but that was basically the impetus behind DLC on the Xbox 360 and PS3 at first. Needless to say, it hasn't always turned out like that [http://www.escapistmagazine.com/news/view/97833-Assassins-Creed-II-Soars-Into-Battle-of-Forli-DLC-Today]. The 3DS eShop may act as a bellwether for how the upcoming WiiU will handle DLC, so keep an eye on upcoming 3DS releases. If the next Zelda game has an extra dungeon available, great; if it has an extra five that were supposed to go somewhere between the midpoint and the final boss, we may be in trouble.

Source: AOL gamesblog [http://blog.games.com/2011/11/16/nintendo-reggie-fils-aime-interview/]

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BX3

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They don't really need to screw anyone over. Heh, heh, we gamers practically mail money directly to them.

Nice to know they're aware of this though, and don't feel the need to push half-finished games out onto the shelves. Good on them for looking to treat DLC as it's supposed to be treated, even if it may not be from actual good will. *shrugs*

However, they lose brownie points from me with that new internet bill they're backing....
 

JoJo

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Possible Pokemon or Mario Kart DLC in the future? Sign me up!
 

weirdee

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Course, it hasn't really played out that way so far, since most of the eshop content is just the same games as phones....

and a lot of them aren't even the good ones

they've turned a corner with freakyforms though, we'll see what happens next
 

XT inc

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It isn't even a slippery slope, when it comes with DLC.

It is a buffed smooth teflon chute, covered in lube, with a piston following it down to the bottom.

The notion of DLC, and extra content got bastardized so fast my head spun. What started as mini expansions and the idea of a micro transaction became 15 bucks for 4 maps, character skins that cost more than a dollar, pay to win, pay for cheats, pay for locked content on disc.

Maybe it's because we know of the dlc coming even before launch that we sense incomplete games, or that they are fixed to be slightly less awesome in order to sell stuff later.
 

Mr. Omega

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Well, Professor Layton and all the event Pokemon has shown that as a publisher, Nintendo is willing to give away free content... but daily puzzles and the occasional modified Pokemon is one thing. Entire levels is something different. Still, Nintendo might get a lot of things wrong or stumble, but they get the important things right.

But while we're on the topic of the eShop... how about an update to the interface? It's annoying to use.
 

Canadamus Prime

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Good. That's what DLC should be used for. I just hope they stick to their guns and hold on to this policy, unlike certain other developers/publishers.

EDIT: That being said, the major problem is that he line between "augmentations to complete games" and "stuff that should've been in there originally" is hair-thin at best.
 

Frostbite3789

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They also said the Wii would be for the core market too. Up until Skyward Sword, what was the last big Wii release for the gaming crowd?
 

AquaDestruix

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Frostbite3789 said:
They also said the Wii would be for the core market too. Up until Skyward Sword, what was the last big Wii release for the gaming crowd?
So much fail in that statement. There may not be as many compared to the casual fare (and are stretched between releases), but core games have been there for certain.
 

GonzoGamer

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Sure nintendo.
Suuuure.

Once they see what the third parties get away with, they'll start slicing things away for sale and/or pre-order or locking them behind online pass-codes like everyone else.
 

Spenstar

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GonzoGamer said:
Sure nintendo.
Suuuure.

Once they see what the third parties get away with, they'll start slicing things away for sale and/or pre-order or locking them behind online pass-codes like everyone else.
I think they saw what third parties get away with. That's probably why they made their disclaimer here.
 

Atmos Duality

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Spenstar said:
GonzoGamer said:
Sure nintendo.
Suuuure.

Once they see what the third parties get away with, they'll start slicing things away for sale and/or pre-order or locking them behind online pass-codes like everyone else.
I think they saw what third parties get away with. That's probably why they made their disclaimer here.
In all cases, they only have promises and assurances for something that is subjective (and reflected in the economics of DLC). Actions matter most, and we will have to see how they respond.

Personally, I don't think they're going to keep to what they claim here for long. They are aware of how DLC is abuse-able, and like any sane business, they will capitalize on it, despite claiming to hold the "Moral high ground" as they do here.

I think it's just more PR bullshit; though I'd only be too happy to be proven wrong in the future.
 

Spenstar

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Atmos Duality said:
Spenstar said:
GonzoGamer said:
Sure nintendo.
Suuuure.

Once they see what the third parties get away with, they'll start slicing things away for sale and/or pre-order or locking them behind online pass-codes like everyone else.
I think they saw what third parties get away with. That's probably why they made their disclaimer here.
In all cases, they only have promises and assurances for something that is subjective (and reflected in the economics of DLC). Actions matter most, and we will have to see how they respond.

Personally, I don't think they're going to keep to what they claim here for long. They are aware of how DLC is abuse-able, and like any sane business, they will capitalize on it, despite claiming to hold the "Moral high ground" as they do here.

I think it's just more PR bullshit; though I'd only be too happy to be proven wrong in the future.
There are a few measures Nintendo can specifically take now that would prevent them from abusing it in the future as much as other developers, and if they took one of those measures I'd be really, really impressed. Example: let DLC for 1st party Nintendo games be purchased in either cash, or the coins used in Club Nintendo. They already heavily promote Club Nintendo and use the coins for interesting things, but I think using coins for DLC is the best way Nintendo can use them besides the deals on eShop games they have every month.

Also, Nintendo is smart. DLC controversies make people hate companies like EA and Capcom for it. A good DLC track record will get Nintendo more respect from consumers, and in turn, will make them want to buy Nintendo products more. We're dealing with a company that likes to do their own thing and thinks long-term, and also a company that desperately wants the hardcore crowd on their side. They know that a good DLC record will appeal to hardcore gamers. They have the resources to be better with DLC than any other game company possibly can through Club Nintendo. They should easily hold onto their promise here.