Jandau said:
Nope. Nope. All aboard the nope train. There are no games that would be better off as MMOs. There are, however, plenty of MMOs that would be better off as regular games. Secret World, The Old Republic, Warhammer Online, etc. etc.
If Star Wars wasn't enough of an IP to bank an MMO on, it's pretty clear that IP alone isn't enough to make an MMO work, even if the game is fairly polished.
Until Blizzard finishes dethroning itself (about 5ish years, maybe, given their subscriber trajectory), the themepark model is just too crowded. After the first month or two, what mostly matters are gameplay, content, and community. WoW has more of the latter, and they've had hundreds of millions of dollars to sink into developing it. Your bootstrap team just isn't going to have the output of a dev studio funded by 7 million subscribers.
The one thing WoW can't really do much on is gameplay. Sure, they can and do riff off the odd feature here and there, but they can't deviate from their highly profitable niche without alienating their huge fanbase. If you really want to compete, you'd have to look at what Blizzard
won't add into WoW, because there's little they don't have the money and talent to build. A great example being Eve and their merciless, persistent sandbox. Not something WoW could ever add, but has enough subscribers to build a business off of because it's offering something that World of Warcraft simply isn't going to.