Nvidia's GTX 1080 Goes on Sale, Promptly Sells Out Everywhere

[ffronw]

Nvidia's GTX 1080 Goes on Sale, Promptly Sells Out Everywhere

//cdn.themis-media.com/media/global/images/library/deriv/1325/1325195.jpgThe newest video card from Nvidia is now available, but it's already sold out pretty much everywhere.

If you've been hoping to grab yourself one of Nvidia's new GTX 1080 video cards, you may have missed out on your first chance already. The "Founders Edition" of cards went on sale this morning, and checking a number of retailers, it appears that it's already out of stock basically everywhere.

The new cards have been of great interest to PC gamers, especially after Nvidia's reveal [http://www.escapistmagazine.com/news/view/167378-Nvidia-GTX-1080-Massive-Jump-in-Graphics-Card-Technology], in which they showed them to be more powerful for gaming than the company's $1,000 Titan cards. The GTX 1080 is priced at $599, with the "Founder's Edition" coming in at $699. The new cards are also more efficient, requiring less power to operate.

No doubt we'll see more stock at retailers soon, but if you were hoping to be one of the first with a GTX 1080 in your PC, it's probably already too late. If you're looking to save a few bucks, you could always wait until June 10, when the GTX 1070 hits stores. You might want to be prepared for it, though, as it's likely to sell out just as fast.

Permalink

 

[Idlemessiah]

A top end card that comes just into my price range is nice, but ?400~ is a bit much for a reference card. I'll wait for Gigabyte to jam a triple fan Windforce cooler on it. So long as that comes in under ?500 I'll be a happy bunny.

 

[TotalerKrieger]

It's really odd why the "Founder's Edition" (a fancy name for a reference card) is priced $100 higher than the clearly superior AIB cards. It really seems like Nvidia is cashing in on people who are impatient or simply don't know any better.

Reviewers who received a Founder's Edition GTX 1080 in advance have noticed that the card suffers pretty badly from thermal throttling issues. This means that after say 30 minutes of gaming, rising temperatures cause the core clocks to drop (ie. throttling) leading to a significant performance drop. It also suggests that the Founder's Edition will overclock very poorly.

The cheaper AIB cards produced by EVGA, MSI, ASUS, etc will hopefully not have the same issue as they have far better coolers (2-3 axial fans vs. 1 blower fan). Some of the AIB cards even have a second 8-pin power connector, meaning that the card's performance will be far more stable and will overclock far better. If I were in the market for a 1080, I would make sure to get one from a reputable partner company that has 3 axial fans and a 2nd 8-pin power connector.

DX12 performance for the 1080 isn't great either. In some games, we actually see slightly negative performance scaling when shifting from DX11 to DX12 modes. Not that it really matters at resolutions lower than 4K...the card's brute force performance can take on any title at 1080p or 1440p.

 

[Gorrath]

It's really odd why the "Founder's Edition" (a fancy name for a reference card) is priced $100 higher than the clearly superior AIB cards. It really seems like Nvidia is cashing in on people who are impatient or simply don't know any better.

Reviewers who received a Founder's Edition GTX 1080 in advance have noticed that the 1080 Founder's Edition suffers from thermal throttling issues. This means that after say 30 minutes of gaming, rising temperatures cause the core clocks to drop (ie. throttling) leading to a significant performance drop. It also suggests that the Founder's Edition will overclock very poorly.

The cheaper AIB cards produced by EVGA, MSI, ASUS, etc will hopefully not have the same issue as they have far better coolers (2-3 axial fans vs. 1 blower fan). Some of the AIB cards even have a second 8-pin power connector, meaning that the card performance will be far more stable and will overclock far better. If I were in the market for a 1080, I would make sure to get one from a reputable partner company that has 3 axial fans and a 2nd 8-pin power connector.

I'd say your advice is sound in pretty much every generation of video cards. I'd also rant about how early adoption of new tech is almost universally a bad idea. You pay more for less, you are likely to have to deal with greater instability and other technical problems and it can be much harder to find good deals. Video cards are just one of those things that need to be out for some time before I'm willing to invest in the newest toys. The whole idea that someone is a "founder" is silly marketing rhetoric designed to make people feel special for doing something silly.

 

[TotalerKrieger]

It's really odd why the "Founder's Edition" (a fancy name for a reference card) is priced $100 higher than the clearly superior AIB cards. It really seems like Nvidia is cashing in on people who are impatient or simply don't know any better.

Reviewers who received a Founder's Edition GTX 1080 in advance have noticed that the 1080 Founder's Edition suffers from thermal throttling issues. This means that after say 30 minutes of gaming, rising temperatures cause the core clocks to drop (ie. throttling) leading to a significant performance drop. It also suggests that the Founder's Edition will overclock very poorly.

The cheaper AIB cards produced by EVGA, MSI, ASUS, etc will hopefully not have the same issue as they have far better coolers (2-3 axial fans vs. 1 blower fan). Some of the AIB cards even have a second 8-pin power connector, meaning that the card performance will be far more stable and will overclock far better. If I were in the market for a 1080, I would make sure to get one from a reputable partner company that has 3 axial fans and a 2nd 8-pin power connector.

I'd say your advice is sound in pretty much every generation of video cards. I'd also rant about how early adoption of new tech is almost universally a bad idea. You pay more for less, you are likely to have to deal with greater instability and other technical problems and it can be much harder to find good deals. Video cards are just one of those things that need to be out for some time before I'm willing to invest in the newest toys. The whole idea that someone is a "founder" is silly marketing rhetoric designed to make people feel special for doing something silly.

Yea, I definitely agree with your point about early adoption. However, this is the first time a GPU company has actually priced reference cards significantly higher than the partner's cards. Usually, they are priced around $50 cheaper.

 

[Gorrath]

It's really odd why the "Founder's Edition" (a fancy name for a reference card) is priced $100 higher than the clearly superior AIB cards. It really seems like Nvidia is cashing in on people who are impatient or simply don't know any better.

Reviewers who received a Founder's Edition GTX 1080 in advance have noticed that the 1080 Founder's Edition suffers from thermal throttling issues. This means that after say 30 minutes of gaming, rising temperatures cause the core clocks to drop (ie. throttling) leading to a significant performance drop. It also suggests that the Founder's Edition will overclock very poorly.

The cheaper AIB cards produced by EVGA, MSI, ASUS, etc will hopefully not have the same issue as they have far better coolers (2-3 axial fans vs. 1 blower fan). Some of the AIB cards even have a second 8-pin power connector, meaning that the card performance will be far more stable and will overclock far better. If I were in the market for a 1080, I would make sure to get one from a reputable partner company that has 3 axial fans and a 2nd 8-pin power connector.

I'd say your advice is sound in pretty much every generation of video cards. I'd also rant about how early adoption of new tech is almost universally a bad idea. You pay more for less, you are likely to have to deal with greater instability and other technical problems and it can be much harder to find good deals. Video cards are just one of those things that need to be out for some time before I'm willing to invest in the newest toys. The whole idea that someone is a "founder" is silly marketing rhetoric designed to make people feel special for doing something silly.

Yea, I definitely agree with your point about early adoption. However, this is the first time a GPU company has actually priced reference cards significantly higher than the partner's cards. Usually, they are priced around $50 cheaper.

Right, which is part of why it's screams gimmick to me. I mean, I'm sure the cards are probably really damned good and will be even better once the kinks get ironed out but, as you say, pricing a reference card higher than what will almost certainly be superior partner cards is especially nonsensical.

 

[enginieri]

pricing a reference card higher than what will almost certainly be superior partner cards is especially nonsensical.

It makes sense for the following entities: Nvidia , Nvidia zealots, Boutique builders, People with more money than f*ks to give. For the rest, no it doesn't.

 

[Zipa]

Its definitely worth waiting for the partner cards, the founders GTX 1080 has been shown to have a boost clock that is basically useless as the card its the thermal limit very quickly and has to turn the boost off. So a partner card is a no brainer really, they will almost definitely run cooler and thus a bit faster and cost less.

 

[The Rogue Wolf]

It's really odd why the "Founder's Edition" (a fancy name for a reference card) is priced $100 higher than the clearly superior AIB cards. It really seems like Nvidia is cashing in on people who are impatient or simply don't know any better.

To some enthusiasts, getting to brag that you have a "Founder's Edition" card on a forum is well worth the extra hundred bucks!

 

[TotalerKrieger]

It's really odd why the "Founder's Edition" (a fancy name for a reference card) is priced $100 higher than the clearly superior AIB cards. It really seems like Nvidia is cashing in on people who are impatient or simply don't know any better.

To some enthusiasts, getting to brag that you have a "Founder's Edition" card on a forum is well worth the extra hundred bucks!

Judging by some of the PC enthusiast forums I peruse, bragging about owning a FE is only going to get you viciously mocked...though what doesn't when it comes to some of those dudes.

 

[Zulnam]

Or - OR... I could get two second hand 780ti at half that price and run smoothly anything that will come out for the next six to seven years, perhaps excluding VR.

 

[Nurb]

Are the 980s cheaper yet?

 

[Bad Jim]

Are the 980s cheaper yet?

Based on what I know of economics, 980s will be cheaper when the supply of 1080s catches up with demand. Then it will be hard to sell 980s at their current price, and their price will go down.

Businesses usually only drop prices when forced to.

 

[Amir Kondori]

There are retailers selling the card for $1,000 now.

 

[Amir Kondori]

Are the 980s cheaper yet?

Based on what I know of economics, 980s will be cheaper when the supply of 1080s catches up with demand. Then it will be hard to sell 980s at their current price, and their price will go down.

Businesses usually only drop prices when forced to.

Used ones will get cheaper but they don't do price reductions typically on the old models, they just stop restocking the retail channels and let stock run out on its own. At best you might find a small rebate. This is how it is always been for these parts.

 

[MercurySteam]

Or - OR... I could get two second hand 780ti at half that price and run smoothly anything that will come out for the next six to seven years, perhaps excluding VR.

Considering that Kepler has not so good tessellation performance, the 780Ti only has 3GB of VRAM and that SLI support seems to be getting worse, I'd be hesitant to call this statement anything more than a pipe dream.

 

[MonsterCrit]

Nvidia's GTX 1080 Goes on Sale, Promptly Sells Out Everywhere

Translation. nVidia deliberately understocks card to create illusion of high demand and scarcity.. COme on, this is oldest trick in the book. Not like it matters, I mean by december well be hearing about the next great card they have.

 

[deadish]

$600?!

And people ***** about console exclusive games when they can buy a PS4 for $350 to play them ...

 

[devotedsniper]

I pre-ordered the ROG Strix edition the minute you could on the 27th so hopefully I should get it on the day. I really didn't want a card that thermal throttles and was ?100 extra, it looks like a pretty good card though and it still has the 2nd 6pin connector which is nice because my PSU happens to carry both the 8pin and 6 pin on the same connectors.

http://www.asus.com/Graphics-Cards/ROG-STRIX-GTX1080-O8G-GAMING/?_ga=1.25149625.2020857147.1464428433