Ahh, so our attention isn't enough anymore, it's not enough to view the content and watch the ad's and buy the games - now the site is being held to ransom.
Why not a kitten, get a kitten and kick it until it's almost dead - then start a kickstarter, to kick-stop-kicking the kitten - $50,000 and I won't kick it again, $100,000 and I'll pet it and buy it some catnip, $250,000 and I'll let you kick it... I know I know!.
This is why I hate Kickstarter, and it's exactly why the bubble will eventually burst. It should be about KICK STARTING something. If someone has an idea for a game, or movie, or whatever that doesn't have enough interest to convince a publisher, but would be worthwhile if the publisher can be removed from the equation, then that's a kickstarter. What Penny Arcade are doing just reinforces my opinion of them, which I won't go into, because this place is most likely full of fans.