I find it strange that the picture makes Mario still look rather cute. Especially with that little stuffed animal head that is clearly both a different color and still has its own ears compared to what Mario is wearing... and the little candy cane representing the tailbone is a nice cutesy touch, really brings the message home. Remember kids: fur is adorable and you should wear it at any cost. PETA says so. ...also if you wear it like Mario does, it gives you the ability to fly.