Some light reading on exactly why gaming journos/critics are completely compromised at every turn:
http://www.forbes.com/sites/erikkain/2012/03/21/gaming-the-system-how-a-gaming-journalist-lost-his-job-over-a-negative-review/
http://bf3blog.com/2011/10/ea-tries-to-manipulate-battlefield-3-scores-in-norway/
http://www.theverge.com/2012/3/23/2896935/is-the-gaming-media-broken
http://www.forbes.com/sites/davidthier/2012/03/26/games-journalism-part-2-why-most-websites-are-built-to-please-the-industry/
http://www.forbes.com/sites/erikkain/2012/03/21/gaming-the-system-how-a-gaming-journalist-lost-his-job-over-a-negative-review/
http://bf3blog.com/2011/10/ea-tries-to-manipulate-battlefield-3-scores-in-norway/
http://www.theverge.com/2012/3/23/2896935/is-the-gaming-media-broken
http://www.forbes.com/sites/davidthier/2012/03/26/games-journalism-part-2-why-most-websites-are-built-to-please-the-industry/