I'd say the trailers are pretty damn effective. I've never really given a shit about Superman before, but these trailers actually got to give, I don't know, one or two shits. Maybe even three. I mean, the most interesting part of Superman to me has always been how he compares to heroes from Greek myths, playing with the idea of super heroes being our new myths and legends. (See "The Big Picture") and it seems like this movie is going to focus on that.
Short Version: I'm in.
Short Version: I'm in.