Battlefield 3 it is, then.
I'll get MW3 at a later date; I'm not interested in the MP unless it has an insane amount of customisability, and the Single Player is all I'm really interested in it for.
Battlefield 3, though.... Wow.
I hope it beats CoD.
And I think it might just be such a brash and reckless tactic that it may work. I mean, look at the amount of Adverts you see for Battlefield 3. I'v seen them on this very website, Spotify, FAIL Blog has Game adverts that routinely say "Battlefield 3 is coming!".
And Modern Warfare 3 isn't even officially announced yet.
Activison have a giant, hench man for Battlefield 3 to tackle, but it seems to me like Battlefield has been working out and is getting one hell of an early run up, and the Modern Warfare 3 giant hasn't even turned round to see a challenger charging at him yet.