Serena Williams' Butt Stars in Mind-Boggling Top Spin 4 Ad - UPDATED

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Serena Williams' Butt Stars in Mind-Boggling Top Spin 4 Ad - UPDATED

Serena Williams and Rileah Vanderbilt take their clothes off, shake their moneymakers and play some virtual tennis in a new ad for 2K Sports' Top Spin 4 [http://www.amazon.com/Top-Spin-4-Playstation-3/dp/B0043QL2DG/ref=sr_1_1?ie=UTF8&qid=1300756039&sr=8-1] that gives a whole new meaning to "women's doubles."

Serena Williams is "The World's Sexiest Tennis Player." Rileah Vanderbilt is "The World's Sexiest Tennis Gamer." And now, because somebody in marketing thought it would be a good idea, we get to watch them dress up in outfits that would make Emma Frost blush, shake their junk in close-up and play Top Spin 4 in slow-motion while a hard-driving techno-beat, punctuated by their grunts and groans, pounds in the background. Fishnet stockings, stiletto heels, hi-cuts, lo-cuts and a pretty extreme zoom-in on sweaty boobs wrapped in faux leather are all on display and no, I am not making any of this up.

I don't even know where to begin. On one hand, I'm a guy and as a guy I have a certain appreciation for ladies who don't mind frolicking in their skivvies. On the other hand, what is wrong with you, 2K? I know you're not responsible for leading the industry's charge to legitimacy and maybe it's all tongue-in-cheek and sure, nobody gets stabbed or shot or blown up, but come on! This is not helping!

And how is this supposed to sell videogames, anyway? All I can think about is that Serena Williams looks like she could crack walnuts with her butt.

UPDATE: 2K Sports is putting some space between itself and the ad, claiming that it really had nothing at all to do with it. "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues," the company told Joystiq [http://www.joystiq.com/2011/03/21/sexy-serena-williams-top-spin-4-ad]. "This video is not part of the title's final marketing campaign and its distribution was unauthorized."

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cainx10a

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May 17, 2008
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"Meh" was all that popped in my head at the time.

And this:

Pugiron said:
That guy is ugly as hell and looks like he takes steroids. I sure don't want to buy this game after seeing that.
 

Luke5515

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Aug 25, 2008
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I always see Serena Williams as the epitome of manliness is tennis, so this....frightens me.
 

thenumberthirteen

Unlucky for some
Dec 19, 2007
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I'm glad I'm wearing my headset because I don't want anyone else to hear that. Seriously it looks like someone just out-marketed EA and Evony. Bravo!
 

NotSoNimble

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Aug 10, 2010
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She isn't attractive to me, I don't care about her ass. Why she must show it to the world of tennis, every chance she gets, is beyond me.

Put some clothes on.
 

SovietSecrets

iDrink, iSmoke, iPill
Nov 16, 2008
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I'd hit it. Far as the ad itself, who cares? Just another ass on the screen which is fine by me.
 

mjc0961

YOU'RE a pie chart.
Nov 30, 2009
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Xan Krieger said:
Now if only Serena Williams was actually hot this might be enjoyable.
That's what I was thinking too. If that woman is the sexiest female tennis player, I'd hate to see who they think is the ugliest.

Plus this ad doesn't want to make me buy the game (the only thing it really told us was that it supports Playstation Move), so this ad is a double failure as far as I'm concerned.
 

teknoarcanist

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Jun 9, 2008
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It's a sad, strange future when the marketing for a tennis-oriented game has to be soft porn. That's not even effective marketing it's just...Christ. Whose idea was this, a twelve-year-old?

(Guess what game I was never aware of, and now specifically never plan to buy.)
 

Valanthe

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Sep 24, 2009
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Not the -worst- ad I've ever seen, but thanks to EA, the bar for -that- isn't particularly high to begin with.

As far as sex appeal goes, sex has been used to sell everything from cars to plane tickets to men's shaving equipment, so while it's not particularly helping the games industry, it's not hurting it either. And honestly, I'd rather see "Scantily clad women play this game," than, "Your mom will hate it."

On that note, why hasn't anyone tried to turn EA's marketing around and advert a family game with "Moms love it!" But I digress, Really this isn't anything to get worked up about, it's bland uninteresting false sex appeal used to try and garner interest in a product that has nothing to do with sex, like the thousands of other products marketing departments try to spruce up by having a scantily clad woman display it.
 

Something Amyss

Aswyng and Amyss
Dec 3, 2008
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Meh.

In related news, sales of the title spiked 4,000% with teenage boys.

Shameless pandering does often work.
 

ImprovizoR

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Dec 6, 2009
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Doesn't work on me. She looks like a dude. They should have put Ana Ivanovic in the trailer.