No, of course it isn't. I chose Max Payne as an example simply to contrast information that was easily grasped -- action in a movie setting -- versus information that much of the populace does not possess -- how to play the action of a movie. (Granted, Max Payne the movie and the game have little to do with each other, but roll with it.)Ryuk2 said:
Ah, those commercials were amazing! I remember wanting a Wii from those. Playstation has a few good ones, like the family one with the Playstation exec taking your spot in your family, things like that. They're great console sellers, but they're not so much game sellers (although that Metroid Prime 3 part does make me want to play it again). They showcase the system, and both companies have massive buck to drop on advertising--but not so much for the games. A few first party titles can make the bill, but not many third party ones can afford to invest in a failed marketing attempt for a game that just might not make it. I do like Susan's idea of putting the commercials for specific games on networks who host similar shows--for the murder mysteries and case solvings like CSI and Bones, we put ads for Heavy Rain and Professor Layton. For the immensely boring Law and Order we drop Phoenix Wright, for immensely more fun. For commercials around any one of a billion networks playing WWII and combat movies all weekend, we drop ads for CoD:MewTwo, Killzone 12, Halo, etc. For funsies and to test the limits of the ESRB, we drop adds for Bayonetta on the Cartoon Network at 11am, and end up finding out which kids were skipping school that day, or who's at home on their couch watching 'toons while a bit toked up or insanely bored waiting for semester to start again.hamster mk 4 said:
The only problem is that a vast majority of games are still geared towards young males. Watch a UFC event and you'll see lots of game commercials. Prime time major network TV is not solely focused on the young male demographic so you don't see video game ads as much.
A QTE is when a button pops up on screen, and you have to press the corresponding button on your controller: it's glorified simon says.Ryuk2 said:
Don't blame them at all. They need to get the most bang for their buck, after all. And we get a fair few Nintendo adverts here, too...but that's about it. I'm talking about letting people know that games will let them do something other than train their brain or simulate bowling. If all you have to go on are TV ads -- and that's all a lot of people do have to go on -- you simply have no clue as to the vast choices available to you.thenumberthirteen said:
Do they have those Uncharted 2 ads in the US? Recently there have been a series of adverts for Uncharted where it puts a lot of emphasis on the cinematic experience, as opposed to the action, or fighting. The Forza 3 ads also put a lot of focus on the realism of the experience. These may not really be examples of what you're getting at (that there can be an emotional connection in games that isn't being focused on in marketing, if I'm right). It is a hard thing to get across. I mean take someting like Portal. A minimal game that actually touches you at times (they make you feel love for a box), but how do you do that in 30 seconds showing clips of puzzle solving in a White lab? As a medium I believe games are the hardest to advertise as the experience is too personal.Susan Arendt said:
