springheeljack said:
Why are people talking about this movie like it was a box office bomb? It has been extremely successful though no doubt less profitable then they originally intended
To break even they needed a billion dollars, now it's currently a hair under $800 million which is not small potatoes to be sure but when you start subtracting it's budget of $250 million (according to BOM) you're left with $550 mil. Okay, not bad but then we need to look at the movie theatre's cut, let's say charitably $3 per $10 ticket. Now hopefully my maths isn't shit that's about 165,000,000 [(3/10)x550,000,000 was my formula, correct if wrong].
So, 550,000,000 - 165,000,000 = 385,000,000....eeeesh.
Now the tricky as shit part - marketing. This is a process so damn arcane I don't doubt the real life Dr. Strange or Dr. Fate are in charge of this. If I recall correctly BvS has been marketing up the fiery ring-piece for the better part of a year before it's debut and that included some prime tv time during the last Superbowl which is not cheap. So depending on what this cost then that figure shrinks even more.
Now it's no like Marvel hasn't lost money: Captain America and Thor both got on by the skin of their teeth, in fact The First Avenger may well have been a loss when all was said and done, but thankfully had both Iron Man movies and then The Avengers to fill the gaps on the ledger and made both character's sequels far more profitable.
The movie has done alright, but as something that was meant to springboard them into direct cultural relevance and market competition with Marvel Studios it hasn't exactly been the runaway success they wanted.