German speaking and most Slavic countries:
If you meet someone for the first time, address them in plural.
If you talk to someone you are not on very friendly terms with, address them in plural.
If you wish to express respect towards someone, address them in plural.
If you talk to someone older than you, address them in plural.
Children used to have to address their parents in plural.
Some foreign companies even got in hot water for not addressing their customers in plural on their billboards (IKEA).
Weird concept to explain to someone in english.