ExtraDebit said:
Mortal Kombat every year didn't work not because of overexposure but because it's a fighting game, fighting games unlike other games or movies takes time to learn and for player to get used to and when they do it last them for years. I know friends that still play Street fight 2 turbo to this day.
Movies, tv series or some games on the other hand can produce a new series each MONTH if it's done right because it's something we consume once and move on. The walking dead game is a good example, if they give us a new episode once a month we would still be happy to consume more.
TV series like the new Sherlock is practically a mini movie per episode.
So if TV and Games can do it there is no reason why movies can't, they just need to do it right that's all. An example of what they could do is to plan out the whole story arc so that each movie interconnects with each other well like harry potter or the matrix.
Another routh is to do it 007 style to have each story told individually with little connectiveness but tell it well.
What I notice is movies that does well either does one or the other mentioned above, but never half heartedly on one. Which is what most movie studios do, they usually wing it when it comes to sequels. I.E. if it does well they'll make up some story and excuse to make a new one.
When Midway said "Mortal Kombat every year", it wasn't just fighting games. It was also action and adventure games like "Mortal Kombat: Shaolin Monks", and officially endorsed crossovers with games like Unreal Tournament and DC comics. The fighting games themselves were bi-yearly... but the brand was everywhere.
And the reason the movies CAN'T be like a TV series is basically because of the time and cost it takes to put in all the necessary CG and effects. It's the reason a movie can film in 43 days, but then take 200+ days to add in all the web-slinging, CG explosions, glowing electric FX. The Hobbit trilogy finished filming long before the second movie came out, but the amount of effort needed to put in the effects is still gargantuan, and simply isn't feasible for a TV or monthly serialized medium.
It's why something like Agents of SHIELD looks so much cheaper and low-scale compared to the bombast and scale of the Avengers or Thor or anything else requiring a heavy dose of superhero effects.
What you suggest would work well for a hero that doesn't require a lot of effects (hence why we might be getting Luke Cage or Iron Fist on TV, since their main "power" is punching things harder than usual), but the world of Spider-man is one of incredible powers, effects, monsters, mutants, and mayhem.
They did a live action Spider-man once... and the effects were as good as you could get on TV... and it just looked AWFUL most of the time. You can't rush these things, and it's one reason The Amazing Spider-man's effects alternate from decent to dreadful due to how quickly they rushed it out to keep the filming rights from reverting back to Marvel.
It's the exact same reason Fox is pumping out so many X-men films. Hell, they already announced a new X-men movie months BEFORE the newest one was even released, along with announcing a new Wolverine, X-Force, and possibly Deadpool, because the more they can put out, the more they can lock down those rights from expiring... even if the movie is terrible.