Hmm, a complete failure is a bit strong. For myself, they have lost trust, which is probably just as bad in the long run. They publish some great games, but at this stage, anything developed by them in house comes with a big question mark. I think their biggest crime is milking the Final Fantasy name to death. I realize this series is already something you love or hate, but the latest versions require serious blinkers to love. They have gone from a developer who I used to buy software from without question to a dev I look at pretty closely before I purchase. I haven't bought an in house game since FF XIII, most disappointing purchase ever.