You've gotta love EA's marketing department. So full of the joie de vivre, that they can't bring themselves to do anything but say hello to all the world.
Now, were I to write the marketing blurb for the back of the Crysis box:
"Crysis is the heartwarming story of the 43rd Company of the Army of the People's Republic of North Korea. Everyone expected these misfits to wash out of the Army because of their poor logical skills, tendency to die of heart attacks when swimming, stepping on loose branches or seeing Americans in high-tech armor, and inability to actually speak Korean. But Kim Jong-Il, in his infinite, Elton-John-sunglasses-wearing wisdom, has sent 43rd Company to a faraway island to help protect the Earth from extraterrestrial invasion and American imperialism. Only their bravery can defend the proletariat working hard for the betterment of all peoples!
Oh, and there's some aliens and shit in it too."