ironically, the actual failure here was that the game did not take any risks to begin with
given the response from ea, one could actually propose that this game was made for the exact purpose of 'proving' that both 'creative works' and 'risk-taking' were both guaranteed failures, and then use this faulty evidence to back up the next ten homogenous shooters the person in charge of this wanted funding for, in order to pad your corporate war chest, but had secretly set up either the game to be bad by sabotaging the studio (hell, the concept alone of fusing a franchise with mediocrity is a textbook recipe for destroying a game), or paying the studio itself to mess up the game, using an ip that they clearly had no interest in reviving to begin with, because they could have easily made the other game they said they could have made (the exact same game, or so much in their words) and it would have made a decent amount of money anyway, even with the criticism, but with the important distinction of not being an utter failure, but still staying with their adopted theory that going with convention would be successful, although apparently in their view it was better to go with the conventions from a DIFFERENT TYPE OF GAME because that would make more sense
or better yet, during the planning/inception of the concept, everybody could have agreed to not make this game to begin with, because this is generally the stage when they figure out that the game would not have been able to justify its own existence, and yet both people with the money and the studio both agreed upon making such a game, despite that it was most likely going to fail from their perspective ANYWAY, because this situation is SO much more plausible than my brain addled story. the way they talk about it now, it should have been glaringly clear earlier, but no, they forged ahead regardless of this knowledge. why would they do this if not for some ulterior motive?
and you would not know if this is a crackpot theory or actually true
my other scenario, which is equally plausible to the preceding ones, is that a monkey with a gun threatened to kill anybody who attempted to leave the office until they finished this game