Thing that irks me about the "guys are just as sexualized as women so its ok" is that, well, no that doesn't make it ok that just means women aren't the only ones objectified.
I do think it needs to be addressed because we need to get rid of this stereotype that only heterosexual men objectify and sexualize people. EVERYONE does this. All genders and all sexual orientations.
Though it is alot worse for women as we are in a male dominated society where both decision makers and marketed demographics are primarily male.
Finally, remember this is a societal issue not a business issue. Businesses typically do not sexualize characters because they personally want to, but because sex sales. Problem is how do you solve this. Sex is so pervasive in marketing it makes it hard to show support of non-sexualized media since even if you do support it overwhelmingly the old marketing teaching of "sex sales" will cause them to assume it sold better despite the lack of tits not because of it.
I do think it needs to be addressed because we need to get rid of this stereotype that only heterosexual men objectify and sexualize people. EVERYONE does this. All genders and all sexual orientations.
Though it is alot worse for women as we are in a male dominated society where both decision makers and marketed demographics are primarily male.
Finally, remember this is a societal issue not a business issue. Businesses typically do not sexualize characters because they personally want to, but because sex sales. Problem is how do you solve this. Sex is so pervasive in marketing it makes it hard to show support of non-sexualized media since even if you do support it overwhelmingly the old marketing teaching of "sex sales" will cause them to assume it sold better despite the lack of tits not because of it.