As the thread name indicates, this is a thread for asking if there is a name for a particular thing, and for other people to tell you if there is one. Sometimes a google search just won't cut it.
For instance, is there a name for that trick retailers use, where they make a new product extremely expensive on purpose just so that they can stick it on "sale" at a massive discount, which really only reduces it to a more reasonable yet still high price?
E.g. a dress that had a price tag of $1200, but is put on sale for $250 - even though $250 is a lot of money for a dress, people reason to themselves that this is an amazing deal because the dress used to sell for much higher. If the dress was originally sold at a standard of $250, no where near as many people would want to buy it because they haven't been promised by a reference-price that it is supposedly worth much more. Another example is game sales, with devs deliberately setting the initial price as very high just so that when an inevitable Steam 40-60% discount comes along (where most people do their most spending), it is still basically being sold at the standard game retail price.
For instance, is there a name for that trick retailers use, where they make a new product extremely expensive on purpose just so that they can stick it on "sale" at a massive discount, which really only reduces it to a more reasonable yet still high price?
E.g. a dress that had a price tag of $1200, but is put on sale for $250 - even though $250 is a lot of money for a dress, people reason to themselves that this is an amazing deal because the dress used to sell for much higher. If the dress was originally sold at a standard of $250, no where near as many people would want to buy it because they haven't been promised by a reference-price that it is supposedly worth much more. Another example is game sales, with devs deliberately setting the initial price as very high just so that when an inevitable Steam 40-60% discount comes along (where most people do their most spending), it is still basically being sold at the standard game retail price.