Xzi said:
Well, every publisher will attempt to market their MMO like that generally, because they want bored WoW players to switch. And that's a good chunk of WoW players. But a lot of people will care about the story and conversation wheel as well. Primarily fans of Bioware and/or fans of the previous KoTOR games. And these aren't necessarily independent groups. Many people who still play WoW have most likely played and enjoyed Bioware RPGs as well. So hey, killing two birds with one stone.
As far as combat goes, I'm not sure on the click to attack thing. I'm not sure if there's a "basic" attack at all. It seems like it might be entirely ability-based. But the positive part of that is that all your abilities have a very short cooldown (looks like approximately a global 2 seconds). So in other words, it will be faster-paced than WoW. It also seems like they want you to be able to fight several enemies at the same time from the get-go. So it will play more like Diablo in that regard.
If they want bored WoW players to switch, they need to offer something unique that WoW doesn't have. Yes there's the story/voice acting, but the majority probably won't care for that. So your left with basically gameplay. And if its similar to WoW, the bored WoW players will try, go "this is basically what I've been playing for years", get bored with the gameplay and whole "starting over" aspect, feel the grind harder since it'll feel like they've done it all before meaning they're more likely to just leave, and then they'll actually leave and go back to WoW.
Again, I know they have story and voice acting, but chances are most won't care for that except Bioware fans. And unless at least a million or so fans buy and stick with the game, it may not do so well.