Teoes said:
Isn't it GOG who are aware their lack of DRM could lead to piracy, but choose to trust people instead and hope that positive behaviour encourages positive behaviour in response? Isn't it Valve who like to treat pirates as potential customers?
But that's just it! So much is 'already' offered by Steam (- via sales), GOG (- minus DRM '&' sales) & now 11-bit (- with free games) to the pirates, but they 'still' take advantage of them. If we take the view that 11-bit offered the free keys just to help folks strapped for cash, rather than pirates, then it invalidates your other statement of:
Teoes said:
I agree that they wouldn't be handing out keys if the game wasn't being pirated.
So who are they offering these keys to? Because if these keys are for people who can't afford the game and who would otherwise wait until they save some money or a sale kicks in, then they aren't pirates and the keys wouldn't/ shouldn't be offered to them. Hence, it's a PR stunt. 'That's' the point to make. Yes, there are pirates, and yes this won't change anything on that front, but 10 keys to 10 random people is a reaction to a hopeless situation. 'You' may have been persuaded to part with cash based on the article, but it works the other way too, because anyone who pirates games will simply add this to their 'shopping list'. The developers have lost on potential sales from customers who might actually have bought the game legitimately, after handing out those keys, on a site that already offers so much, from a small developer who shouldn't, in my opinion, have offered those keys in the first place. PR works both ways here, and now they've put a spotlight on their own game as a candidate for piracy.