U.S. Spec Ops Veteran: Modern Warfare 3 Commercial a "New Low"
- Thread starter Hevva
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and super mario trivializes lives of poor hardworking plumbers.
get over with it, its a game! besides, what is the difference between "modern" wars and say, ww2? "its fine to depict ww2 games, but not this, because I still remember this war?"
imho people have become big oversensitive babies in past few years......
besides, how does military promotes themselves? exactly the same? no sh!t!
get over with it, its a game! besides, what is the difference between "modern" wars and say, ww2? "its fine to depict ww2 games, but not this, because I still remember this war?"
imho people have become big oversensitive babies in past few years......
besides, how does military promotes themselves? exactly the same? no sh!t!
First off, the commercial was terrible. It highlighted the worst aspects of the game, and somehow pulled this off without showing any of the game.
But there's another thing. It also shows just how out of touch Activision's publicity guys are with their customers. Who seriously calls themselves "veterans" of gaming? or Pro or l33t or any of that bullshit? I'm just a gamer.
Throw in cameo from some paid off actor while playing music from a group that most of their customer base doesn't even know the bloody name of (can't blame em. The 80's was 30 years ago. Thirty. Years. Let that sink in.) and that gives you a dogshit commercial. Even EA's prior transgressions, while in extremely poor taste, were at the very least innovative. Activision just threw money at it and put forth no effort. And made us all look bad in the process.
But there's another thing. It also shows just how out of touch Activision's publicity guys are with their customers. Who seriously calls themselves "veterans" of gaming? or Pro or l33t or any of that bullshit? I'm just a gamer.
Throw in cameo from some paid off actor while playing music from a group that most of their customer base doesn't even know the bloody name of (can't blame em. The 80's was 30 years ago. Thirty. Years. Let that sink in.) and that gives you a dogshit commercial. Even EA's prior transgressions, while in extremely poor taste, were at the very least innovative. Activision just threw money at it and put forth no effort. And made us all look bad in the process.
I found the commercial more stupid than offensive. While I do understand the view of the war veteran, I don't think the commercial degrades the military or war any more than war videogames do in general.
So the commercial that embodies the very mentality of the game is offensive but the game is not? I love it in real war when you run headlong into the infina-spawns to shut them down. You know? I think the commercial is all in good fun and I snickered at it (mainly because the "noob" uses a "noobtube", hehehe) because it really does show what the game is about.
As someone who's lost loved ones in the recent conflict I understand why they're not happy about the commercial and I agree that it doesn't exactly take the content seriously at all. This is one subject in particular that we should be taking seriously.
Guess what marketing companies dont care about your feelings unless those feeling smake you want to buy the shit they are hawking, true story.
school ideryi
school ideryi
The difference in the commercials is quite large if you go back and review. In the BlOps commercial, no one is wearing uniforms and the setting is completely fabricated. It is effectively disconnected from real warfare. (saying you can come shoot other normal people here and it won't matter) In the modern warfare commercial, they wear military uniform, go to real places, and they treat the combat as if it's a game WHEN IT'S MADE TO SEEM REALISTIC. The reason for all caps is separation and not emphasis. They say things like "getting the hang of it" like killing people is a hobby or sport.buy teh haloz said:
OT: Yea it is, but nothing will change. The game was offensive before this commercial though. I know an active serviceman who won't Battlefield 3 or MW3 because they use the deaths of soldiers in standing armies as points. (it goes for both Russia and the U.S.)
First of all I really liked that ad. 
Secondly its about a game. If this was about joining a real war then it would be bad but right now its just a funny ad.
Secondly its about a game. If this was about joining a real war then it would be bad but right now its just a funny ad.
Those aren't game characters and that isn't gameplay. Those two things are the basis of the man's arguement. This commercial promotes the idea that if you can play CoD, you can be a warfighter.SirBryghtside said:
I dont really see the problem. This is a video game and the commercial is goofy as hell to reflect the mood of the game. The war going on now is nothing to make light of but no one on the planet is going to mistake this as an acurrate depiction of warfare.
When I read the title of this article, I was wondering if a new, ultra-tasteless ad for MW3 had been released in time to show the fans what they could spend their Christmas money on but no, it's just this same ad we saw months ago.
Sounds like someone is just playing catch up here. Sorry, Mr. Vet Man, but the "damage" was done by this oh so terrible advert was done a good while ago now.
Sounds like someone is just playing catch up here. Sorry, Mr. Vet Man, but the "damage" was done by this oh so terrible advert was done a good while ago now.
He thinks it would have been fine before 9/11? So I guess we had no war vets who mattered before then. Sorry Vietnam, Korean, World War II vets and all the smaller engagements I'm sure we also may have lost troops in. If it didn't happen last year, it doesn't count.
Me disagree WAR GOOD AND FUN! No it is not fun or should be taken as lightly as the commercial did. But what are you going to do? War is tragic with few instances of glory and the best of man.
Haters agreeing with other haters blah blah blah.
However, I did hate this commercial because Sam Worthington is in it. He's the only other nerd actor I hate more than Micheal Ceras.
However, I did hate this commercial because Sam Worthington is in it. He's the only other nerd actor I hate more than Micheal Ceras.
I take the commercial in the context of the game itself. I recognize elements in the game that would only ever happen in a game and not the real world. By acknowledging that the two guys in the commercial are just mental-avatars of two guys in the real world playing the game, any real world context can't really be applied because, however "realistic" MW3 is, the game isn't actually realistic.
That being said, I think Grady's point is still valid since my only argument is based on how you take the commercial. In this case, Grady took it as trivializing war, which is extremely and understandably offensive. The way Grady presents his argument shows me he's an intelligent and understanding guy, so I can't call this an overreaction.
This is where the concept of "There's a soldier in all of us" has reached it's limit in appropriateness with people. Last year's Black Ops commercial nailed it:
A group of people from all races, genders, and professions playing what is ever-so-clearly a game of pretend soldier, the game we all played as a kid at some point. The realism of the guns and effects is downplayed by the people holding and using them. No one is being killed because, as I said, this is mostly pretend. The area is undefined and could honestly be anywhere, so any national or political representation is completely absent. There is only one conclusion that can be reached: this is a game. A game that anybody can play. This is really one of the best commercials for a game I've ever seen.
Now, with the current MW3 commercial, they've clearly strained their limits, and backlash is bound to happen. This is something that needed more research on Activision's part. Plain and simple.
That being said, I think Grady's point is still valid since my only argument is based on how you take the commercial. In this case, Grady took it as trivializing war, which is extremely and understandably offensive. The way Grady presents his argument shows me he's an intelligent and understanding guy, so I can't call this an overreaction.
This is where the concept of "There's a soldier in all of us" has reached it's limit in appropriateness with people. Last year's Black Ops commercial nailed it:
A group of people from all races, genders, and professions playing what is ever-so-clearly a game of pretend soldier, the game we all played as a kid at some point. The realism of the guns and effects is downplayed by the people holding and using them. No one is being killed because, as I said, this is mostly pretend. The area is undefined and could honestly be anywhere, so any national or political representation is completely absent. There is only one conclusion that can be reached: this is a game. A game that anybody can play. This is really one of the best commercials for a game I've ever seen.
Now, with the current MW3 commercial, they've clearly strained their limits, and backlash is bound to happen. This is something that needed more research on Activision's part. Plain and simple.
It's a commercial and as we as a generation get older we will have to deal with things like this veterans especially.
WWII Veterans probably didn't flock to see John Wayne and Clint Eastwood movies nor did Korean or Vietnam Vets. They had to deal with Hollywood's glamorization and romanticization of war and so will the newest generation of Vets. It's a sad fact of life.
It's for entertainment purposes they're not thinking about wounded Vets or PTSD just advertising. The folks who directed this commercial are more than likely not veterans of any sort, so they're not going to be sensitive to someone who's seen what an explosion does to an actual human body.
WWII Veterans probably didn't flock to see John Wayne and Clint Eastwood movies nor did Korean or Vietnam Vets. They had to deal with Hollywood's glamorization and romanticization of war and so will the newest generation of Vets. It's a sad fact of life.
It's for entertainment purposes they're not thinking about wounded Vets or PTSD just advertising. The folks who directed this commercial are more than likely not veterans of any sort, so they're not going to be sensitive to someone who's seen what an explosion does to an actual human body.