Someone should tell the guy to slow down on the alcohol...
Joking aside, I think Ubisoft is quickly turning into a victim of it's own poor, very poor strategic decisions and bad use of PR.
What is the point of this statement, especially if we take into account the way AC2 performed in terms of sales compared to the original AC?
What is the point of the 3D TVs statement?
The point is to take the spotlight and at the same time take focus away from the fact that there is no content to talk about.
Ubi's E3 outing last year was full of Tweens, which means too many "me too" products that nobody cares about any more. That was a blue ocean turned red, with Ubi one of the main companies responsible. Other than that, there was nothing fresh. This year's E3 outing is even worse, with light guns being presented as if someone just invented the wheel and fire all over again.
Likewise, let's see at some of the games. Splinter Cell has obviously over-stayed it's welcome, but instead of re-booting the franchise and try to breathe life back into it, they chose to play it same and give us some more of the same. They took a similar approach with AC2, which was fantastic and revolutionary the first time, but it is simply a fixed version the second time (notwithstanding the fact that a Hassasin in the Crusades is much, much cooler than a Italian noble during Renaisaince Italy). There was nothing new. Nothing risked, nothing gained.
Now, they are frontlining with Driver, a mediocre franchise at best. So they try to remind us that they used to be the company that would take EA off the top by talking about how big their franchises used to be, or were expected to be (but still no distict info on Beyond Good & Evil), how forward thinking they are with technology and other such rubbish, because if they have to talk about current sales results, or upcoming games, the picture is not so good.
I guess this explains why Pannell has been obviously drinking so much lately...
