Shamanic Rhythm said:
"More players being connected will lead to a higher average revenue per user."
And just how is that supposed to work? Sounds like Ubisoft have been contracting market research from the Underpants Gnomes.
So..you don't have friends who play games?
One friend gets a game, and his bud goes "Shit I can buy that game then we can play it co-op". One of them gets DLC and the other goes "Oh shit is it fun? I'll get it too then".
I know people who have bought games they know are terrible (ie Army of 2 Devils Cartel) because of the potential of lulz-worthy mischief with the co-op. I personally have gotten games because all my friends are playing it together and, shit, I don't want to be a debbie fucking downer. Sitting on my own while they all have fun without me.
Sure people tell themselves how they're "Independent" or who "Don't bow down to peer pressure" and that they wouldn't be affected by this kind of thing. But these people tend to wear fedoras and don't bow down to peer pressure because they're not under any.
Most people, on the other hand, like to game with friends - And the more visible that gameplaying is, the more likely your friends are going to want to jump on board.