People don't seem to understand the appeal of this. One, these are the newest digital masters, the highest quality ever made of the Beatles material from the original mixes. Two, they are professionally encoded right from the digital source. Three, none of the material is available for purchase digitally except in this format. So this offers the absolute highest quality digital "pressing" - the best source via the best transfer - and in a convenient, well packaged and legal format. If you were to obtain copies from the internet they would suffer by comparison because One: they would be from older masters made using dated technologies and/or inferior methods; Two: they would be transfered from a CD and encoded on a home computer, most likely using inferior software (very likely ripped using the horrible iTunes encoder); and Three: they would be illegal pirated copies.
This apple, as well as the over-wrought iPod packaging that Black Widower mentioned, are a mark of quality and confidence that the brands have built into the product. Yea, I don't care for fancy packaging either - but it does send a message that the company cares about the product to want to present it as best they can. Also, this being a box-set type of offer, the packaging and extra incentives like lyrics and artwork are an added value on-top of the music which is EASILY worth the asking price. 14 albums, estimate 11 tracks per album, for 154 songs. Multiply that times two because you get a portable MP3 and a studio-quality FLAC of each track, for 308 tracks. Based on the music alone, you pay:
$280 total / 308 tracks = ~$0.91 per track. 8.1% cheaper than iTunes, with both tracks encoded at considerably higher quality, and all of the added value of artwork and packaging.
TL;DR = I WANT THIS SO BAD