Videogames Boost Tourist Trade in Rural Japan

Logan Westbrook

Transform, Roll Out, Etc
Feb 21, 2008
17,672
0
0
Videogames Boost Tourist Trade in Rural Japan

Japanese tourists travel hundreds of miles to take part in videogame themed events.

Small towns in rural Japan are experiencing significant boosts in visitors thanks to themed events held by videogame publishers. Hotels, resorts and even botanical gardens have all benefitted from being associated with videogames.

According to the Mainichi Daily News [http://mdn.mainichi.jp/travel/news/20110106p2g00m0dm068000c.html], the town of Yamanouchi, in the Nagano prefecture, saw a significant influx of tourists - some travelling hundreds of miles to get to there - after Capcom featured a local spa in a Monster Hunter Portable 3rd event. Noriko Hasegawa, a tourist from Kobe, was quoted as saying, "I may have stayed out of this town had it not been for the event."

The Shakunagenomori botanical park in Mimata, Miyazaki Prefecture, is actually having a hard time keeping up with demand in its gift shop, after becoming a "partner shop" for the mobile game Colony na Seikatsu Plus. People buying items from the park unlock special items in the game, and manager Yoshinori Ikebe said that he was amazed at how successful the partnership has been.

Associating a game with a real-world location is an interesting idea, and one that would translate pretty well to other places. There are plenty of games that look like, or are set in, real places, and it seems like it would a really good way to promote a title.


Source: via Gamasutra [http://www.gamasutra.com/view/news/32330/Video_Game_TieIns_Boost_Local_Tourism_In_Rural_Japan.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+GamasutraNews+(Gamasutra+News)]


Permalink
 

Onyx Oblivion

Borderlands Addict. Again.
Sep 9, 2008
17,032
0
0
Monster Hunter...The most powerful franchise in Japan. With good reason, too. It fits right in with their "local co-op play" and "grindtastic" and "uber crazy monsters" mindset.

You could set an event for it on the moon, and people would build their own space-faring vessel to get there.

DO IT, CAPCOM!
 

Macgyvercas

Spice & Wolf Restored!
Feb 19, 2009
6,103
0
0
Why, oh why do they not do this in America? Oh, right, because this country's government is full of crazies who hate electronic media.

*jots down another reason to move to Japan*
 

Danik93

New member
Aug 11, 2009
715
0
0
These things are awesome! A little town In Sweden have "Dreamhack" every year and around 20k people come over with their computers and have the worlds largest LAN... Dreamhack is so awesome!
 

Logan Westbrook

Transform, Roll Out, Etc
Feb 21, 2008
17,672
0
0
Onyx Oblivion said:
Monster Hunter...The most powerful franchise in Japan. With good reason, too. It fits right in with their "local co-op play" and "grindtastic" and "uber crazy monsters" mindset.

You could set an event for it on the moon, and people would build their own space-faring vessel to get there.

DO IT, CAPCOM!
I SHALL SLAY THE GIANT MOON WORM!