ResonanceSD said:
Simple, really.
If the statistics indicate games with high review scores sell more, the Publisher starts buying reviews from the sites that they calculate out to have the most weight with regards to public opinion. This can be done by simply withholding advertising, which is the life-blood of the internet and printed publications for gaming. If Activision Blizzard won't buy your space for this year's 'Call of Duty' and run those advertisements for the usual five month period, what would you do to get them back?
http://www.gamasutra.com/view/news/189448/Metacritics_weighting_system_revealed.php
Something like this serves as a wonderful shopping list for publishers, advertising where and how to spend their money.
Thinking perhaps they won't sink to such levels?
Buying reviews to mislead the public is not considered a jail-able offense within most of the Western World. Infact, after the GFC hit critical mass, the people who had been paid to provide ratings for the securities bonds - essentially an in-depth review of the quality of the bond - successfully argued before the USA Congress that reviews, ratings and other such stamps where protected under the First Amendment as a matter of opinion - thus, protected by free speech.
The possible fines for such public misleading are, quite literally, nothing compared to the US$1,000,000,000.00 Call of Duty makes
every single year.
If the statistics indicate that pre-orders are declining, they'll do what they do now - box in greater and greater rewards to entice the casual purchasing market to cover the difference.
You see, the gaming community is divided into two core components - the 'hardcore', and the 'casual'. The hardcore gamers are you and me - we comes to forums like this, talk about things like this, and make intelligent purchasing decisions based on all of the available information.
The casual market does not, and evidently out-numbers us to such a degree as to be a non-issue if the publisher's lose our business. That is, of course, assuming every single one of us sticks to our guns and stops pre-ordering.
http://www.aeropause.com/wordpress/archives/images/2009/11/12580353958411.jpg
http://www.g4tv.com/thefeed/blog/post/724035/diablo-3-breaks-pc-sales-records-moves-more-than-35-million-units-in-24-hours/
And we both know that's never going to happen because, collectively, we're a spineless bunch of fucking pussies.
ResonanceSD said:
I only read reviews on Destructoid & RPS these days...
And those are entirely questionable as well, depending on who you talk to. Here's a quick example:
http://www.gamefaqs.com/boards/605603-resident-evil-6/64197667
It's a matter of perspective, which rules out reviews a "sure fire" method for removing publisher control. As I mentioned above, the more important reviews are, the more money publishers will spend to make them positive. Activision Blizzard already send the most important reviewers to resorts to review their games.
http://arstechnica.com/gaming/2010/11/call-of-duty-black-ops-review-event-press-gifts-detailed/
Zeh Don said:
...I'm saying if we all didn't decide to force feed shitty publishers our money, it wouldn't be an issue. Trim the fat and keep the meat.
And I'm saying that for every method you think you've got, they'll find another way to screw you - right down to making the developers crank out fake, false and misleading previews, buying up reviews, and making false word of mouth reviews.
http://au.gamespot.com/forums/topic/29352777/aliens-colonial-marines-marketed-with-fake-gameplay-demo-walkthroughs
http://www.pcgamer.com/2011/11/18/telltale-employees-genetically-engineer-jurassic-park-scores/
You're dealing with the single most profitable entertainment industry in the world. You're not dealing with a few dishonest people who you can defeat with a forum posts and a couple of petitions on free websites. I like what you're trying to do - but we lost the war, my friend.
We lost it the day The Smurfs Village was allowed to sell US$100.00 in-app purchases to children. We lost it when Call of Duty's profits became the focus of
the entire industry. We lost it when the journalists cheered, applauded and roared in joy when the game demo of 'The Last of Us' featured a close-up display of a shotgun blast to the face as it's highlight. We lost it when Diablo III sold 12 million copies.
Sorry.