Though it doesn't seem like it, a remarkable amount of time -does- go into the naming of a thing, someone on the previous page cited Z as being lazy. However, you need to take into account that you can go through a hundred different words, sounds, emotions, definitions down on paper before you even find something that works with what you're trying to make. And of course that also doesn't mean that some names -weren't- thought up in a spur of the moment type way. But I'd have to say that many, if not the majority do put effort into it. Although, that's to say nothing of a name that -still- comes out crap even after all that.
