Dear Escapist Magazine,
I put up with these obnoxious eggnetwork "click this balloon to watch the video trailer" ads you toss into the actual videos because A, I can get rid of them by clicking the close ad button in the window, and B, I accept you need to make money.
However, this newest one, the stupid (not to mention completely racist, but that's another story) ad for the Pontiac Vibe, will NOT disappear when I click on the close ad button, and instead immediately expands to cover the entire video window and present me with a video of the ad. Now, once that happens, I CAN close the ad and get back to ZP, but the audio from the ad's video keeps playing over the ZP video, with no way to turn it off.
Even if I ever had any interest in the Pontiac Vibe in the first place, this would completely kill it. And while I realize that advertising agencies have no interest in creating a positive reaction to their commercials (since market research has proven that if ignorant viewers are bombarded with the ads over and over and over AND OVER AND OVER AND OVER again, they will buy the product no matter how much they dislike seeing the commercial), I thought your magazine was a little too intelligent to actually resort to this method of increasing the number of clicks the ads get.