Wait, what? The majority of people liked it? And this is after Rotten Tomatoes no doubt manipulates this to look better than it really is.
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You don't think that an IP bought for $4 billion should have wanted to do much more? These movies could have made double, triple what they made. This was a softball pitch that could have resulted in adoration, merchandise sales, successful theme parks. Instead, you have a number of stalled, delayed or outright canceled projects, merchandising crashing and failing theme parks. It resulted in 1/2 the fan base thinking this nothing but an incompetent open hate letters to men, boys, and star wars fans in general. Maybe the TV shows can repair the damage.
And money is not the only measure of success. Game of Thrones, for instance, was huge. But it botched the landing so badly that it badly harmed its place as part of the cultural conversation. More stalled projects. I'm not sure that one can ever be fixed.