So I had a bit of confusion yesterday as I was looking up Wo Long videos. I when to check the playstation store and the store said that Wo Long released on 3/2/23, which was yesterday at time of writing, so I thought maybe it came out already (strange for a launch on a thursday but it's happened before) and I went to my local Gamestop to pick up the game if I could.
The clerk double checked the system and said, "If it did launch today we didn't get any." Which was strange to say, but he checked the system and said, "No it's tomorrow. But we don't have any pre-orders so I don't know if we'll even get them." And it really annoyed me because he said it the same way DSP begs his audience for tips on stream, very wishy-washy and clearly trying to lead me into pre-ordering the game.
Gamestop is pathetic and the biggest reason they're struggling right now is because they've stuck with this stupid antiquated system of pre-ordering that doesn't work anymore. Back in the day, limited copies and the lack of digital stores made pre-ordering somewhat make sense. Plus there used to be reasons to pre-order like special DLC's and outfits of whatever. The thing about that is, Physical pre-orders no longer ever have any bonuses. So there is never a reason to do it.
All the pre-order bonuses are now digital only, which is never done at Gamestop and instead done on whatever platform's store you want. Take Hogwarts for example, pre-ordering the game actually got you the game 3 days early, THAT'S a reason to pre-order a title. Headstarts, free next gen upgrades, these are things that are reasons you might want to pre-order a game, and none of them are things that Gamestop can offer you anymore. They can't give you the game early if you pre-order, they wont give you a free upgrade copy, they don't give you a damn thing anymore and it's fucking sad that they try and pull that same garbage.
Gamestop is a perfect example of a business model that fails due to a failure to adapt their income planning. On of the big things about Gamestop was them banking on taking a $5 pre-order and then you never come get the game, so they make that money for nothing and sell your copy to someone else 24 hours later. The other model was used games where you would get $1 dollar for everything and they turned around and sold it near full price without having to split revenue with the publishers. That shit doesn't work anymore as digital sales can't be sold back, and pre-ordering is mostly dumb.
A few months ago I went to another Gamestop a few miles away from me that is in a mall. The store with Funko Pops, Board games, T-shirts, and trading cards and hardly any games at all. I asked them for a new game that had come out but wasn't on their small shelf, which they had in a drawer behind the counter. Again I'm confused, why are you not promoting the new release by having it on the shelf so people know you have it? How many people are going to come in and completely ignore the game's existence because they don't see it on the shelf? What the fuck are you doing? Oh well the answer to that is to encourage people to only buy the used games, until such time has passed that trade ins for the New games have begun and then they can push those instead of selling their new copies. It's really stupid and scummy.
The clerk double checked the system and said, "If it did launch today we didn't get any." Which was strange to say, but he checked the system and said, "No it's tomorrow. But we don't have any pre-orders so I don't know if we'll even get them." And it really annoyed me because he said it the same way DSP begs his audience for tips on stream, very wishy-washy and clearly trying to lead me into pre-ordering the game.
Gamestop is pathetic and the biggest reason they're struggling right now is because they've stuck with this stupid antiquated system of pre-ordering that doesn't work anymore. Back in the day, limited copies and the lack of digital stores made pre-ordering somewhat make sense. Plus there used to be reasons to pre-order like special DLC's and outfits of whatever. The thing about that is, Physical pre-orders no longer ever have any bonuses. So there is never a reason to do it.
All the pre-order bonuses are now digital only, which is never done at Gamestop and instead done on whatever platform's store you want. Take Hogwarts for example, pre-ordering the game actually got you the game 3 days early, THAT'S a reason to pre-order a title. Headstarts, free next gen upgrades, these are things that are reasons you might want to pre-order a game, and none of them are things that Gamestop can offer you anymore. They can't give you the game early if you pre-order, they wont give you a free upgrade copy, they don't give you a damn thing anymore and it's fucking sad that they try and pull that same garbage.
Gamestop is a perfect example of a business model that fails due to a failure to adapt their income planning. On of the big things about Gamestop was them banking on taking a $5 pre-order and then you never come get the game, so they make that money for nothing and sell your copy to someone else 24 hours later. The other model was used games where you would get $1 dollar for everything and they turned around and sold it near full price without having to split revenue with the publishers. That shit doesn't work anymore as digital sales can't be sold back, and pre-ordering is mostly dumb.
A few months ago I went to another Gamestop a few miles away from me that is in a mall. The store with Funko Pops, Board games, T-shirts, and trading cards and hardly any games at all. I asked them for a new game that had come out but wasn't on their small shelf, which they had in a drawer behind the counter. Again I'm confused, why are you not promoting the new release by having it on the shelf so people know you have it? How many people are going to come in and completely ignore the game's existence because they don't see it on the shelf? What the fuck are you doing? Oh well the answer to that is to encourage people to only buy the used games, until such time has passed that trade ins for the New games have begun and then they can push those instead of selling their new copies. It's really stupid and scummy.