Anti-Smoking Group Opens Fear Clinic in Minecraft
A Swedish group devoted to getting teens to stop smoking has opened shop in the popular game Minecraft.
In an effort to curb smoking by young adults, a group in Sweden has opened a virtual Fear Clinic is the game Minecraft so that people can talk about their smoking habits and problems with an on-call psychologist in-game.
"With the Fear Clinic we want to help young people to talk about fears, instead of hiding them behind a cigarette," said Ann-Therese Enarsson, chairman of A Non Smoking Generation [http://www.nonsmoking.se/]. In the video at right, you can see a player walking up to another person in a lab coat and they go into an office to chat.
The idea came about after a survey of Swedish young adults from 16-25 found that 6 in 10 believed that kids started smoking to show they are fearless. They also believe that non-smoking ads have little to no effect.
The organization has contracted with YouTube celebrity Joseph Garrett, who plays Minecraft and has created incredibly popular videos [http://www.bbc.com/news/uk-england-hampshire-26327661] for the game, to create the videos for the Fear Clinic.
Source: PSFK [http://www.psfk.com/2014/03/anti-smoking-minecraft-clinic.html]
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A Swedish group devoted to getting teens to stop smoking has opened shop in the popular game Minecraft.
In an effort to curb smoking by young adults, a group in Sweden has opened a virtual Fear Clinic is the game Minecraft so that people can talk about their smoking habits and problems with an on-call psychologist in-game.
"With the Fear Clinic we want to help young people to talk about fears, instead of hiding them behind a cigarette," said Ann-Therese Enarsson, chairman of A Non Smoking Generation [http://www.nonsmoking.se/]. In the video at right, you can see a player walking up to another person in a lab coat and they go into an office to chat.
The idea came about after a survey of Swedish young adults from 16-25 found that 6 in 10 believed that kids started smoking to show they are fearless. They also believe that non-smoking ads have little to no effect.
The organization has contracted with YouTube celebrity Joseph Garrett, who plays Minecraft and has created incredibly popular videos [http://www.bbc.com/news/uk-england-hampshire-26327661] for the game, to create the videos for the Fear Clinic.
Source: PSFK [http://www.psfk.com/2014/03/anti-smoking-minecraft-clinic.html]
Permalink