Dan Ferguson: The Escapist Interview
"People are willing to get involved. They're willing to give up some of their time, even if it is branded, even if it has a marketing message, if it's fun. So they're paying attention. They're getting engaged in the experience, which is really powerful compared to banner ads or a TV spot."
Howard Wen speaks to Dan Ferguson, co-founder of Blockdot.
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"People are willing to get involved. They're willing to give up some of their time, even if it is branded, even if it has a marketing message, if it's fun. So they're paying attention. They're getting engaged in the experience, which is really powerful compared to banner ads or a TV spot."
Howard Wen speaks to Dan Ferguson, co-founder of Blockdot.
Permalink