He's right, but at the same time, this isn't a grand revelation. And I think the management folks working for the Big Boys know he's right. The problem is, they're publicly traded, and the old guys in ties who give them money don't know nufum bout these kids and their computin' machines. They want the products they invest in "protected", so that when the "protection" is compromised, they can cry piracy and try to get sentences increased. It's just your typical "business with old stupids" at work again.
If you're paying attention, this is why the Big Boys want to find ways of going all-online as soon as they can manage it. That way they can protect everything with, as he said in the post, a simple login.