Shamus, I think you misunderstand. No one wants a sterile, boring workplace, as that's really bad for employee morale. He just wants them to take it seriously. Game development has this pre-conceived notion that "It's not a real job.", and I believe he just wants to change that. He wants them to buckle down, focus on making the game, and fuck around on their breaks, like many other professions. He's not trying to create a grim, desolate workplace. He just wants them to be serious and dedicated. He wants game development to be taken seriously as a business. You see these developer diaries, and everyone is having a good time, and an outsider to the industry thinks "That looks like an easy job."
[sub]Did I just try to defend Bobby Kotick? HOLY SHIT.[/sub]