Microsoft Looks to Kinect to Extend 360 Lifespan
Microsoft says the launch of Kinect [http://www.amazon.com/Kinect-Xbox-360/dp/B002BSA298/ref=sr_tr_1?ie=UTF8&s=videogames&qid=1277133009&sr=8-1] and the redesigned Xbox 360 will help ensure that the console will be around for "at least another five years."
The Microsoft EMEA's [http://www.xbox.com] vice president of interactive entertainment business, said the addition of the Kinect motion controller will help power the system through another half-decade.
"I think 2010 will be a very big year for us, it is in many ways for us mid-lifecycle," he told GamesIndustry [http://www.gamesindustry.biz/articles/microsoft-kinect-to-extend-xbox-360-lifecycle-for-five-years]. "What you've seen is with this new sleek design and Kinect for Xbox 360 we've got at least another five years of this generation where we continue to offer great experiences for people."
"Our business ambition for this financial year, which begins on July 1, is certainly bigger than last year and we constantly set ourselves ambitious targets," he added. "[Senior Vice President of Interactive Entertainment Business] Don Mattrick is not shy about aggressive targets for Europe because he now knows we've got the right assets, now more than ever, to really appeal to our audience."
Of course, Microsoft has been saying that the 360 will have a "ten-year lifespan [http://www.escapistmagazine.com/news/view/83846-Microsoft-Plans-Long-Life-For-Xbox-360]. With or without Kinect, five more years doesn't seem like such a dubious proposition at this point.
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Microsoft says the launch of Kinect [http://www.amazon.com/Kinect-Xbox-360/dp/B002BSA298/ref=sr_tr_1?ie=UTF8&s=videogames&qid=1277133009&sr=8-1] and the redesigned Xbox 360 will help ensure that the console will be around for "at least another five years."
The Microsoft EMEA's [http://www.xbox.com] vice president of interactive entertainment business, said the addition of the Kinect motion controller will help power the system through another half-decade.
"I think 2010 will be a very big year for us, it is in many ways for us mid-lifecycle," he told GamesIndustry [http://www.gamesindustry.biz/articles/microsoft-kinect-to-extend-xbox-360-lifecycle-for-five-years]. "What you've seen is with this new sleek design and Kinect for Xbox 360 we've got at least another five years of this generation where we continue to offer great experiences for people."
"Our business ambition for this financial year, which begins on July 1, is certainly bigger than last year and we constantly set ourselves ambitious targets," he added. "[Senior Vice President of Interactive Entertainment Business] Don Mattrick is not shy about aggressive targets for Europe because he now knows we've got the right assets, now more than ever, to really appeal to our audience."
Of course, Microsoft has been saying that the 360 will have a "ten-year lifespan [http://www.escapistmagazine.com/news/view/83846-Microsoft-Plans-Long-Life-For-Xbox-360]. With or without Kinect, five more years doesn't seem like such a dubious proposition at this point.
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