Star Wars: The Old Republic Profitable With 500,000 Subs
EA has revealed the approximate number of subscribers BioWare's Star Wars: The Old Republic will need to stay in business.
EA CFO Scott Brown has Star Wars: The Old Republic [http://www.escapistmagazine.com/news/view/105946-EA-Old-Republic-Doesnt-Need-a-Million-Subscribers] doesn't need to be profitable, but what about the number it does need? According to his comments on a recent conference call: 500,000.
"At half a million subscribers, the game is substantially profitable, but it's not the kind of thing we would write home about," he said. "Anything north of a million subscribers, it's a very profitable business."
Brown had previously said that The Old Republic, confirmed to be EA's hasn't been confirmed [http://www.escapistmagazine.com/news/view/100967-Star-Wars-The-Old-Republic-is-EAs-Most-Expensive-Project-in-History].
Even if the venerable World of Warcraft [http://www.escapistmagazine.com/news/view/104345-Alleged-Insider-Airs-EAs-Dirty-Laundry], and you've got yourself a few hundred million more bucks to put in the corporate till.
My best guess is that BioWare and Star Wars fans combined would add up to 500,000. As with all MMOs, the trick is to keep players wearing their Mandalorian Armor after the initial purchasing binge at release. Because of its pedigree, it'd actually be a little depressing to see Old Republic fail, so lets hope it has the chops to retain the subscribers it needs.
Source: Gamasutra [http://www.gamasutra.com/view/news/32784/EA_Old_Republic_MMO_To_Show_Profit_With_500000_Subscribers.php]
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EA has revealed the approximate number of subscribers BioWare's Star Wars: The Old Republic will need to stay in business.
EA CFO Scott Brown has Star Wars: The Old Republic [http://www.escapistmagazine.com/news/view/105946-EA-Old-Republic-Doesnt-Need-a-Million-Subscribers] doesn't need to be profitable, but what about the number it does need? According to his comments on a recent conference call: 500,000.
"At half a million subscribers, the game is substantially profitable, but it's not the kind of thing we would write home about," he said. "Anything north of a million subscribers, it's a very profitable business."
Brown had previously said that The Old Republic, confirmed to be EA's hasn't been confirmed [http://www.escapistmagazine.com/news/view/100967-Star-Wars-The-Old-Republic-is-EAs-Most-Expensive-Project-in-History].
Even if the venerable World of Warcraft [http://www.escapistmagazine.com/news/view/104345-Alleged-Insider-Airs-EAs-Dirty-Laundry], and you've got yourself a few hundred million more bucks to put in the corporate till.
My best guess is that BioWare and Star Wars fans combined would add up to 500,000. As with all MMOs, the trick is to keep players wearing their Mandalorian Armor after the initial purchasing binge at release. Because of its pedigree, it'd actually be a little depressing to see Old Republic fail, so lets hope it has the chops to retain the subscribers it needs.
Source: Gamasutra [http://www.gamasutra.com/view/news/32784/EA_Old_Republic_MMO_To_Show_Profit_With_500000_Subscribers.php]
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