Please. The ads may not be all gritty, nerdy and hardcore, but they dó make sense: they depict handsome people, young enough for young people to relate to and old enough for old people to relate to. They can't make ads for all different social standards in society, so what they do is simple: they choose a standard a lot of people 'agree' to (even though that may not be you or me), and make sure everything is as generic as possible, so they're not stepping on any toes. Plus, the 'environment' in their ads perfectly relates to their desired image: clean, simple and 'stylish'. And not only are this all very understandable marketing choices, they're also very good at it. Which is possible why you seem to hate it so much: you realize what an incredibly unrealistic image of the world they create (and also one that is adapted to a different social group than yours), and people are actually attracted to that image. Which can be annoying. I know.
Also, of course they try to create the idea that you're superior or cooler of whatever if you have one of their products. It's called brand management, something every company with luxery products in a hardly differentiated market tries to do. These BMW 1 serie commercials that keep popping up on this website are definitely not trying to sell the technological advances in that car..
And finally, if you still want to hate the Apple ads, don't forget to hate every ad Nintendo and Microsoft produced since the Wii. Actually, these ads are no different than the 'cool' oldschool Nintendo commercials or the Kevin Butler ads from Sony: they are both very much focusing on a certain social group. The casual ones just have a broader audience. And don't forget, the 'cool' commercials are also designed to make us feel smug; these kind of commercials greatly contributed to the whole 'hardcore gaming identity'. Which is the very cause for the pretentious attitude against casual gaming that we've seen for years now.