EA Launches Mass Effect 3 Discs into Space

Marshall Honorof

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EA Launches Mass Effect 3 Discs into Space


A few copies of Mass Effect 3 are heading into space, and EA isn't responsible if they bring the Reapers back with them.

How far would you be willing to go to play Mass Effect 3 early? Many people jumped at the chance to download the Amazon ships out a few early copies [http://www.escapistmagazine.com/news/view/115636-Mass-Effect-3-Demo-Comes-With-Free-Xbox-Live-Gold]. However, six extremely impatient fans won't have to wait until March 6, provided they don't mind doing some legwork. Next week, publisher Electronic Arts will launch six copies of Mass Effect 3 into space. Fans will be able to track their descent back to Earth's surface and, with a little luck, pick up a free copy of the game well in advance of its official release.

Within the next seven days, EA will launch six weather balloons bearing copies of Mass Effect 3 over the cities of New York, San Francisco, Las Vegas, Berlin, London, and Paris. By monitoring the Mass Effect Twitter account [http://www.masseffect.com/], fans can track the games' movement via GPS over the cities and out into the world beyond. Whoever arrives to the landing zone first can claim the game, although EA does not specify whether it is launching PC, 360, or PS3 versions of the games. One must also wonder what will happen if the game lands in water - you know, that stuff that covers 70% of Earth's surface.

While these balloons will not leave Earth's gravitational field (or even come anywhere close), they will technically arrive in the upper atmosphere, otherwise known as "near space [http://en.wikipedia.org/wiki/Near_space]." Weather balloons routinely reach heights of 90,000 feet or more, placing them well into the stratosphere, and can maintain this altitude for hours at a time. While it's not quite the system-hopping galactic exploration that has become almost synonymous with Mass Effect, it's still the closest that any game in the series has come to the distant star systems and planets it routinely depicts.

Whether you want to chase after a falling weather balloon for an early copy of a game that's only a few weeks away will largely depend on how much you like Mass Effect, and what your other plans for that day may be. If you do decide to pursue one of these games, just hope with all your heart that the hostile alien life is confined to the game itself; extremophlic life forms from near space can be really problematic [http://en.wikipedia.org/wiki/The_Andromeda_Strain].

Source: USA Today [http://content.usatoday.com/communities/gamehunters/post/2012/02/mass-effect-3-becomes-true-space-oddity-/1?AID=4992781&PID=4164945&SID=137f523p0mv15#.Tz3FpvGPX76]

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Druyn

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Now it will be extra ironic when somebody calls in the balloon as an alien spaceship! Because its a game... about spaceships... in space. I don't actually think that would be ironic.
 

Andy of Comix Inc

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So... EA's marketing department hasn't learned any lessons from their previous gimmicky failures? No? Nothing from Dante's Inferno or Dead Space 2? ...okay then.

Especially when this game honestly doesn't need it. "Mass Effect 3." ...upon hearing that, you know if you need it or not. Launching discs into space and tracking their decent to Earth... it sounds cool, doesn't it? But it's so cheap and attention-grabbing, and does nothing for the game. ...I'm not a fan of this. Not at all.
 

Zen Toombs

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C'mon EA, why are you giving the first copies of Mass Effect 3 to aliens?

They don't need Mass Effect - they already have their death rays [http://craigslol.com/wp-content/uploads/death-ray1.jpg] and their post-consumer economies [http://en.wikipedia.org/wiki/3D_printing] and their fully immerseive virtual worlds [http://en.wikipedia.org/wiki/Holodeck]!
 

GaltarDude1138

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Erm, where exactly do you go on their site to track the games? I must be blind...

Anyways, that's a good idea, imo. Especially if it lands in my neck of the woods :p
 

shintakie10

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And next week we shall have a new news story about how fights broke out at the landing zone of Mass Effect 3. Several people will be injured, at least one hospitalization, and possibly a death will occur. EA will then be shocked, shocked I tell you, that their latest retarded marketin stunt ends up bein a massive failure.
 

Marshall Honorof

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GaltarDude1138 said:
Erm, where exactly do you go on their site to track the games? I must be blind...
Nope, I think your eyes are working just fine. I don't think the tracking information is up yet, but it should be within the next few days. They'll probably tweet something about it; otherwise, just check the site periodically.
 

Veloxe

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I just have this vision of people shooting around in various oceans all over the world in boats trying to be there to intercept a copy of ME3. This could prove to be very entertaining.
 

razer17

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I assume they are wrapping them or something, otherwise all we get is a smashed disc. Also, I imagine that one of these might end up on eBay. We all remember how much pre-release copies of MW3 sold for their.
 

unacomn

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Weather balloons? Phff. Call me when they launch them into real space. I think there's a copy of Tabula Rasa floating somewhere in the black. Now that was how you launch a game!
 

Waaghpowa

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Apr 13, 2010
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I guess the game is going to be

*sunglasses*

Out of this world
http://mirrors.rit.edu/instantCSI/
 

The Wykydtron

"Emotions are very important!"
Sep 23, 2010
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Wow an EA marketing stunt that doesn't offend every single person who sees it and is actually quite interesting and well thought out? Go you EA! Maybe now we can put all that Dead Space 2/Dante's inferno crap behind us!

That is a maybe mind. Those adverts were beyond dismal.
 

CalPal

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Apr 25, 2011
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"Later on Fox News:

Not content enough with exposing our children to lesbian pron, Bioware now intends to potentially kill American citizens by dropping video games on us from SPACE!!"
 

Vanbael

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Jun 13, 2009
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Somewhere, someone is building a rocket to actually send the copies out of the gravitational field.
 

Racecarlock

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I'm not a marketing or finance expert, but this sounds a little fucking expensive. This is like celebrating a need for speed launch by buying 6 bugatti veyrons made out of solid gold.