Origin Cheapens IP With Deep-Cutting Sales
EA must not think the Mass Effect IP is worth much.
About two weeks ago, EA Vice President David DeMartini promotional sale [http://www.escapistmagazine.com/news/view/117725-Origin-Boss-Says-Steam-Sales-Cheapen-Intellectual-Property].
The North American Origin marketplace is currently celebrating Origin's anniversary [http://store.origin.com/store/ea/html/pbPage.holiday-deals-2011?easid=Origin_OriginAnniversaryWeek2_Web_TopBanner_BuyNow] with discounts to special edition releases of titles. TERA's collectors' edition is now $41.99 - down from its original price of $59.99; Mass Effect 3's Digital Deluxe edition is $47.99 (formerly $79.99); and the special editions of Battlefield: Bad Company 2 and Battlefield 2142 can be had for $29.99 and $8.99 respectively (instead of $49.99 and $14.99).
Our friends across the pond have an even better sale going on, with a whole mess of popular titles available for just £5 across the board. For the formerly £40 Dragon Age: Origins, that's an IP devaluation of 87.5%. Other titles, like Mirror's Edge, Batman: Arkham Asylum, and Darksiders aren't quite as devalued from their Origin prices - but let's not forget, said Origin prices are cheaper than their original launch prices.
That sure is a whole lot of intellectual property being devalued, right there. Yes, I think it's okay to laugh.
It's all the more surprising that this sale came so soon after DeMartini's comments. Was this a case of the left hand simply not talking to the right hand? Did the outcry over DeMartini's comments lead to a swift reversal of position for EA?
It'll be very interesting to see if EA acknowledges its about-face, or if it tries to sweep DeMartini's comments under the rug and pretend that this was its plan all along. Origin has always been at war with Eastasia, and all that.
Source: RPS [http://www.rockpapershotgun.com/2012/06/18/origin-offering-deep-discounts-on-many-games-er/]
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About two weeks ago, EA Vice President David DeMartini promotional sale [http://www.escapistmagazine.com/news/view/117725-Origin-Boss-Says-Steam-Sales-Cheapen-Intellectual-Property].
The North American Origin marketplace is currently celebrating Origin's anniversary [http://store.origin.com/store/ea/html/pbPage.holiday-deals-2011?easid=Origin_OriginAnniversaryWeek2_Web_TopBanner_BuyNow] with discounts to special edition releases of titles. TERA's collectors' edition is now $41.99 - down from its original price of $59.99; Mass Effect 3's Digital Deluxe edition is $47.99 (formerly $79.99); and the special editions of Battlefield: Bad Company 2 and Battlefield 2142 can be had for $29.99 and $8.99 respectively (instead of $49.99 and $14.99).
Our friends across the pond have an even better sale going on, with a whole mess of popular titles available for just £5 across the board. For the formerly £40 Dragon Age: Origins, that's an IP devaluation of 87.5%. Other titles, like Mirror's Edge, Batman: Arkham Asylum, and Darksiders aren't quite as devalued from their Origin prices - but let's not forget, said Origin prices are cheaper than their original launch prices.
That sure is a whole lot of intellectual property being devalued, right there. Yes, I think it's okay to laugh.
It's all the more surprising that this sale came so soon after DeMartini's comments. Was this a case of the left hand simply not talking to the right hand? Did the outcry over DeMartini's comments lead to a swift reversal of position for EA?
It'll be very interesting to see if EA acknowledges its about-face, or if it tries to sweep DeMartini's comments under the rug and pretend that this was its plan all along. Origin has always been at war with Eastasia, and all that.
Source: RPS [http://www.rockpapershotgun.com/2012/06/18/origin-offering-deep-discounts-on-many-games-er/]
Permalink