EA Earnings Show Mobile Gaming Pays Off Big Time
Mobile's doing well, but you shouldn't expect a new Star Wars title any time soon.
"As we enter a new fiscal year, EA is well-positioned for dynamic growth on next generation consoles, PCs, and mobile platforms," claims EA's Larry Probst in a press release accompanying EA's financials for 2013, and Probst has reason to be bullish about mobile in particular. In 2013, EA was mobile's #1 publisher, globally. Mobile and digital handheld revenues have increased 21%, year on year, for a grand total of $104 million net revenue. Origin, the service we all love [http://www.escapistmagazine.com/news/view/118516-EA-Defends-Origin-From-Hardcore-Crowd], claims 47 million users, including 20 million mobile users. Digital net revenue overall? Well, that bumped up 36%, for a record $1.7 billion.
Doughnuts and cars were standout products for EA in 2013. The Simpsons: Tapped Out, a free-to-play title in which you rebuild a ravaged Springfield one building at a time, or quicker if you purchase premium currency doughnuts, has generated nearly $50 million in profit since its August 2012 launch.Real Racing 3, another free-to-play where you take your Bugatti or Lamborghini out for a spin, has generated 30 million downloads so far, and has kept the title of #1 racing game on the iOS store since its March launch.
That said, it's not all sunshine in EA land. Probst is in the seat because Star Wars [http://www.escapistmagazine.com/news/view/122761-EA-CEO-John-Riccitiello-Resigns-UPDATED] fans; though work's ongoing, you won't see a new game this financial year. So whatever that nebulous Star Wars launch date may be, it'll be coming sometime after March 2014.
Source: EA earnings call [http://files.shareholder.com/downloads/ERTS/2374722202x0xS712515-13-14/712515/712515-13-14.pdf]
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Mobile's doing well, but you shouldn't expect a new Star Wars title any time soon.
"As we enter a new fiscal year, EA is well-positioned for dynamic growth on next generation consoles, PCs, and mobile platforms," claims EA's Larry Probst in a press release accompanying EA's financials for 2013, and Probst has reason to be bullish about mobile in particular. In 2013, EA was mobile's #1 publisher, globally. Mobile and digital handheld revenues have increased 21%, year on year, for a grand total of $104 million net revenue. Origin, the service we all love [http://www.escapistmagazine.com/news/view/118516-EA-Defends-Origin-From-Hardcore-Crowd], claims 47 million users, including 20 million mobile users. Digital net revenue overall? Well, that bumped up 36%, for a record $1.7 billion.
Doughnuts and cars were standout products for EA in 2013. The Simpsons: Tapped Out, a free-to-play title in which you rebuild a ravaged Springfield one building at a time, or quicker if you purchase premium currency doughnuts, has generated nearly $50 million in profit since its August 2012 launch.Real Racing 3, another free-to-play where you take your Bugatti or Lamborghini out for a spin, has generated 30 million downloads so far, and has kept the title of #1 racing game on the iOS store since its March launch.
That said, it's not all sunshine in EA land. Probst is in the seat because Star Wars [http://www.escapistmagazine.com/news/view/122761-EA-CEO-John-Riccitiello-Resigns-UPDATED] fans; though work's ongoing, you won't see a new game this financial year. So whatever that nebulous Star Wars launch date may be, it'll be coming sometime after March 2014.
Source: EA earnings call [http://files.shareholder.com/downloads/ERTS/2374722202x0xS712515-13-14/712515/712515-13-14.pdf]
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