On the surface, I had to chuckle at the idea behind this game. It sounds fun and like it will have a lot of tongue-in-cheek humor being poked at the sci fi genre and at series like Star Trek in particular, or others that have large casts of frequently expendable background characters. In that way it sort of reminds me of the Space Quest series and leaves me pining for the days when I'd follow the misadventures and shenanigans of Roger Wilco. (In fact if I was to play this game, that's probably what I'd name my character, or to avoid copyright issues, perhaps Woger Rilco...)
But looking past the setting and its potential humor, to me the game really doesn't sound like it's got a lot else to offer. At its core, this sounds like a souped-up version of one of those flash-based dating sims you see scattered around on sites like Newgrounds; the ones where you balance and juggle a job or taking classes or something with pursuing one of a selection of significant others, which you do by giving them appropriate gifts frequently enough, taking them to enough popular date spots, memorizing (or if you're like me, scribbling them down on scratch paper) enough factoids about your love interest to be able to pass a pop quiz, and so on. All in done the pursuit of managing your character's life well enough they win the heart of their significant other (and depending on the game's content rating, score with them) without getting expelled/fired/etc.
It's my opinion games like these can get addictive not really thanks to their quality, but because of their Simeon-like simplicity. Folks still remember Simeon, right? Hit the colored buttons in the sequence they flash? To me these games are like that, just with a lot more buttons. Hit the conversation button with your girl/boyfriend and make note of the tidbits they reveal about themselves, hit the job/class/etc. button so you do your work, hit the gym button/library button/etc. so you increase your strength, intelligence, etc. so your skills increase, hit the convo button again once or twice, then hit the rest button so you get enough sleep to be ready for the next day. Eventually you start hitting the date button too, and performing whatever additional mini-game comes with that. Do it enough times without screwing up your life and the affection bar fills up and you automatically get your woman/man while still staying in class/remaining gainfully employed. It's all about figuring out the pattern, the routine that will get you to your goal (namely third base and beyond) in the most efficient manner.
I personally wouldn't see this game as being much more than an occasional time waster. Its focus on social media could be seen as making a social statement about how prevalent the stuff's becoming to people who live in 1st world countries, but I'm not sure that -really- makes for entertaining gameplay. In fact, you could say its kind of sad that they're making a game that's about a virtual character's virtual-within-its-own-context behavior. Think about it: it's a game about managing a made-up character's online interactions. The focus, from this description, isn't going to be on playing your character as they respond to a call to fight off the mutant toilet bowl stains infesting Delta Station and other absurd and hazardous missions; it's going to be about making sure your character doesn't go "OMG, that mission was fail! What were they thinking sending us out there?!" where their supervisor will read it.
On this deeper level, if I can use that term to describe it, the game has a shallow, vapid feel to it. Much like how the dating sims it appears to be based from were mildly insulting in the way they turned a relationship into a mechanical process with a fixed outcome if you hit all the right buttons, this game seems to take the life and trials of a put-upon crewman and brings it down to being nothing more than a matter of getting enough "likes" and followers. I'm not sure if there's enough satirical humor in the star system to make that entertaining.