I didn't really like Borderlands all that much, mostly because I got bored with how the gameplay quickly became routine, but I did appreciate it on an aesthetic level, and this article furthered that for me. The dusty wastes, twangy guitar notes, and those remains of civilizations both ancient and recent really do paint a picture of a world that deserves another look, but if Gearbox were to do a sequel or spinoff or whatever, then they really need to pump a little bit more life into it. I'm not referring to NPC interaction, though that would have been a bonus, but more variety to the missions, and at least show people who are not quest-givers, to give the world a bit more flavor (like that starting town that only has one guy, where was everyone else?).
Also: loved the alliterative title. Nice touch.