Hmmm, well there are bigger deals with Chinese infringement, but I've been talking about this for years. Chinese infringements and bootlegs cost the western world trillions of dollars in revenues each year, and according to some estimates might account for as much as 80% of China's current economy one way or another. With the US drowning in debt and good portions of the rest of the western world also having economic troubles, I've been of the opinion for a while that stopping this should be a top priority, even if that means starting a global war.
To be honest things like this, or China's giant "infringement theme park" where they had the counterfeit Gundams and such don't mean much in the overall scheme of things. Albeit all these little infringements add up. The big problem is when you look at drugs like Viagra which China knocks off in huge quantities and undercuts the original creators, stopping their sales and costing the USA and France in particular tons of money. When you consider that Uncle Sam should basically be getting a dime for every boner pill sold globally, something which is arguably in almost every nightstand nowadays, that alone represents a big deal, and it's not the only product of this type. Something is deeply wrong when the US is having major economic problems, and China is launching Aircraft carriers based on revenues gained from stolen foreign ideas and technologies. This is also what a lot of people talk about when they refer to a "robber economy", which also involves how a lot of the money owed by the US is to China, where they have been basically loaning money they stole back to the US in order to try and pay the bills the US cannot cover due to all of the money it's losing to country's like China. Simply put the US is stupid and would rather do this than go to war for it's own interests.
Not something I'm going to argue about right now (everything that can be said on these forums has been said), the point pretty much being that this kind of thing shouldn't shock anyone. I mean if China can pretty much play kickball with companies like Pfizers and Merck (as much as you might hate them they are huge and powerful) and the goverments of the world aren't willing to do much in response to those huge losses of revenue, what hope do people with copyrights to fantasy characters (anime, cartoons, etc...) have?
That said I think this game is more representative of the Chinese mindset, rather than an attempt to intentionally violate as many copyrights as possible for lulz. There is such disrespect for the ownership of foreign property that I doubt anyone stopped to consider it. Like a lot of things that China comes up with it seems like they largely took a shotgun approach to what people like, they know MOBAs are popular, and people like playing their favorite characters, so they pretty much took everything they could think of a way to make work, crammed it all together, and pretty much created the kind of glorious chaos that typically only exists in the mind of a young child. This in of itself isn't a unique idea, Japan has been taking a lot of diverse universes and doing "crossover" games for a long time, it's just most of them don't make it to the US, this is pretty much the same thing, but taken to an extreme, and without each of the creators being approached, asked, and paid for the rights to their property. Allegedly (which I say because I don't entirely buy it) a lot of these crossover games don't make it to the US for licensing reasons and it being too expensive to sub-license for a US release (but to explain what I think about this would be another huge post in of itself).