Boobs Sell Games, According to Activision
How do you insure your game gets good buzz at a crowded GDC? You throw a party, that's how. And if you're really on the ball, you invite strip dancers.
Activision hosted an event at this year's GDC to show off a demo of their upcoming True Crime [http://www.amazon.com/True-Crime-Hong-Kong-Xbox-360/dp/B0030HLOUU/ref=sr_1_1?ie=UTF8&s=videogames&qid=1278970743&sr=1-1] action game. Activision's PR team converted a party room at San Francisco's W Hotel into a faithful re-creation of Hong Kong's "Club Bam Bam," from True Crime, complete with free drinks and plenty of exotically-dressed dancing ladies. Some of whom displayed remarkable physical skill (among other things).
The Escapist's Greg Tito covered the demo here [http://www.escapistmagazine.com/news/view/99001]. If you want a taste of the party itself, watch the video (may be NSFW).
[video=1517]
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How do you insure your game gets good buzz at a crowded GDC? You throw a party, that's how. And if you're really on the ball, you invite strip dancers.
Activision hosted an event at this year's GDC to show off a demo of their upcoming True Crime [http://www.amazon.com/True-Crime-Hong-Kong-Xbox-360/dp/B0030HLOUU/ref=sr_1_1?ie=UTF8&s=videogames&qid=1278970743&sr=1-1] action game. Activision's PR team converted a party room at San Francisco's W Hotel into a faithful re-creation of Hong Kong's "Club Bam Bam," from True Crime, complete with free drinks and plenty of exotically-dressed dancing ladies. Some of whom displayed remarkable physical skill (among other things).
The Escapist's Greg Tito covered the demo here [http://www.escapistmagazine.com/news/view/99001]. If you want a taste of the party itself, watch the video (may be NSFW).
[video=1517]
Permalink